Mark Rudolph

About Mark Rudolph

A dynamic individual with a unique background of over 20+ years of experience in sales, marketing, and service operations; marketing analytics; campaign management; sales, marketing, and service management; software development, and consulting in the Financial Services, Technology, and Entertainment Industries. Skilled in consultative processes and marketing analysis, I understand how to properly evaluate business problems, make recommendations, scope projects, define objectives, set goals, and implement processes to develop innovative solutions. Through marketing campaign management and sales pipeline development, I’ve optimized sales and marketing departments to maximize revenues and increase customer retention. With over 15+ years of management experience I understand how to lead and motivate team members and am skilled in communicating and achieving buy-in with senior and C-level executives. I’ve lead software development teams via the Agile process and have built a research department from the ground up. I greatly value data based analysis to ease critical decision making with fact based insights. Additionally, I have an MBA from Carnegie Mellon University, one of the top analytical programs in the country, having concentrated my studies in the areas of marketing, quantitative analysis, IT, and strategy. Specialties: Business Intelligence & Analytics, Optimization, Market Automation, Marketing Effectiveness, Sales Acquisition, Retention Marketing, Sales Processes, Pricing Analysis, Customer Segmentation, Market Sizing, Competitive Analysis, Primary Research, Lead Generation Programs, Marketing Database, Direct Mail Campaigns, Traditional Marketing, Project Management, Agile, CRM Development/Design/Implementation, Tableau, Salesforce.com, Microsoft Dynamics CRM, SAS, SPSS

Experience

1. VP Platform Operations Portfolio Owner Manager

   PNC

   Jan 2025 — Present · Pittsburgh, PA, US

Education

• Washington & Jefferson College

  BA, Major in Business Administration, Minor in Philosophy

  2000 — 2004

• Carnegie Mellon University - Tepper School of Business

  MBA, Quantitative Analysis, Marketing, IT, Strategy

  2008 — 2011

Skills

• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Integration
• Customer Service
• Business Analysis
• Strategic Planning
• Social Media
• Analytics
• Business Strategy
• Management
• Strategy
• Social Media Marketing
• Crm
• Microsoft Crm
• Business Intelligence
• Project Management
• Business Development
• Consulting
• Cloud Computing
• Microsoft Office
• Sales
• Data Analysis
• Leadership
• Segmentation
• Training
• New Business Development
• Salesforce.com
• Product Development
• Analysis
• Account Management
• Competitive Analysis
• Market Research
• Customer Relationship Management (Crm)
• Team Leadership
• Lead Generation