Markus Pfründer
Vice President Central & Eastern Europe @Impact Analytics
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WORK HISTORY
Vice President Central & Eastern Europe @Impact Analytics
EDUCATION
University of Pittsburgh Joseph M. Katz Graduate School of Business
Mba
University of Augsburg
Master's degree, Business Administration
SKILLS
ABOUT MARKUS PFRÜNDER
Most people in the industry talk about digital transformation as if it’s a destination. I view it as the baseline. Having spent over two decades at the forefront of global retail I have learned that the only metric that actually matters is business impact.Having the honour to lead Central Europe for Impact Analytics we engineer competitive advantages for the most ambitious and iconic fashion retailers and brands. My team and I take care that our clients don\'t just survive the next market shift, instead they lead it - across AI, GenAI, and predictive merchandising. I work with clients sometimes replacing an incumbent and sometimes leapfrogging from Excel to our AI first platform. In my role I overlook implementation success at existing clients and strategy, growth and partnerships in the region. My \"why\" is twofold: For Clients: I am obsessively committed to your success, converting complex data into clear, profitable decisions that keep you ahead of the curve. For My Team: I believe in radical growth. I don’t just manage people; I build high-performance cultures across borders, from Düsseldorf to India and back.
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