Mark Underwood
Director (Founder) @Optiim.Io
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WORK HISTORY
Director (Founder) @Optiim.Io
Optiim is a boutique AWS cloud optimisation and transformation specialist supporting small to mid-sized, application-centric businesses. The firm delivers next-generation Cloud Services using Infrastructure-as-Code (IaC) across FinOps, SecOps, and CloudOps.Held full commercial ownership for go-to-market strategy, sales execution, and client engagement during a critical early growth phase.Led all commercial client engagements, personally acquiring six new logo customers across SaaS and cloud-native businesses.Positioned Optiim as a specialist partner for cloud optimisation and transformation, with a clear focus on value-driven outcomes for SaaS platforms.Took ownership of partner development, strengthening AWS relationships and contributing to the successful attainment of AWS Partner status.Worked closely with the technical leadership team to shape and commercialise new service offerings aligned to customer demand.Played a key role in stabilising and scaling the business commercially, contributing to the company reaching a cash-positive position.Led the commercial and governance aspects of the ISO 27001 certification process, supporting enterprise credibility and buyer confidence.
SKILLS
ABOUT MARK UNDERWOOD
I am a Sales Leader and hands-on revenue contributor with deep experience scaling sales teams while personally leading complex Cloud, MSP, and SaaS client engagements.I bring founder-level ownership with the discipline and accountability of a senior commercial operator.I bridge sales execution, technical delivery, and commercial leadership, supporting founders, executives, and clients through high-value, high-complexity buying decisions.What I do exceptionally well:• Build and scale high-performance sales teams• Personally sell complex MSP, Cloud, and SaaS solutions• Lead senior-level client conversations with technical and commercial stakeholders• Translate business needs into executable technical solutions• Support go-to-market strategy and frontline deal executionI am equally comfortable:• Coaching sales teams• Owning strategic accounts• Running discovery workshops• Supporting solution design conversations• Representing delivery capability to enterprise clientsCore focus areas:MSP & Cloud Services | SaaS Growth | Complex B2B Sales | Revenue Strategy | Client Engagement Leadership | Sales Execution
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