Mark Troester

About Mark Troester

I’m passionate about helping organizations use technology in a practical way to solve problems and to drive innovation that impacts the bottom line. I enjoy taking technical concepts and translating the value to a business audience, which is reflected in my ability to succinctly and uniquely position software solutions. I like taking an idea from concept to reality and excel in strategic planning, go-to-market execution using a flexible, agile-based approach.I’ve spent my entire career in the software field helping organizations drive competitive differentiation and superior business results using technology. I’ve used my experience as a software developer, business analyst, and development manager in both corporate and start-up environments to excel as a product marketing and product management professional. I have helped software vendors achieve great results across the entire software lifecycle domain including development tools, cloud and PaaS, application lifecycle management, security and risk management. I also have experience with packaged applications and SaaS solutions that span CRM, ERP, reporting and analytics. I’m currently exploring these topics: Evolving the CIO role from a cost center mentality to a driver of innovation. Enabling technically astute citizen developers in an IT friendly fashion. Leveraging cloud technologies to more effectively develop and deploy business apps. Supporting mobile app efforts using an integrated development approach. Capitalizing on Internet of Things and analytics to provide real business value.SPECIALTIES:Enterprise Software Product Marketing, Product Management, Strategic Marketing, CIO Advisor, CTO Strategist, Web Applications, Mobile Apps, PaaS, SaaS, Cloud Development, Devops, Big Data, Internet of Things, Enterprise Architecture, SOA, Open Source, IT Strategy, Agile, Citizen Developer, App Dev Head, Corporate Marketing Teams, Product Marketing Leadership, CRM, Salesforce Automation

Experience

1. Vice President of Strategy

   Progress Software

   Nov 2016 — Present · Raleigh-Durham, NC, US

   The Progress mission is to provide the best platform for organizations to build and deliver highly valuable, mission critical applications. Today, that means applications infused with analytics that provide a compelling user experience across all digital touch points - applications that are cognitive-first.This strategy builds off a rich history of application development and deployment solutions bolstered by market leading data connectivity solutions. A strategy that was recently expanded to include predictive analytics through the acquisition of DataRPM as well as Kinvey, recognized by Forrester as the leading Back-end-as-Service technology for mobile and digital workloads such as IoT.I work closely with the executive team to formulate our strategic go-to market plan, which includes both product and market strategy.In addition, I drive the following efforts: Coordinate the product marketing efforts across the Progress product portfolio. Evangelize a cognitive-first strategy through speaking and writing engagements. Manage our strategic content efforts supporting each stage of the customer journey.

Education

• University of Missouri-Columbia

  Bachelor's Degree, Computer Science

Skills

• Go-to-Market Strategy
• Middleware
• Pre-Sales
• Mobile Applications
• Saas
• Paas
• Strategic Partnerships
• Competitive Analysis
• Open Source
• Start-Ups
• Strategic Planning
• Integrated Marketing
• Product Marketing
• Business Development
• Management
• Integration
• Soa
• Web Applications
• Big Data
• Product Management
• Thought Leadership
• Public Relations
• Marketing
• Social Media
• Cloud Computing
• Strategy
• E-Commerce
• Web Services
• Product Launch
• Crm
• Partner Management
• Internet of Things
• Devops
• Analyst Relations
• Enterprise Software
• Enterprise Architecture