Mark Towery

About Mark Towery

The Go-to-Guy for Go-to-Market Strategy.Mark Towery has over 40 years experience working with some of the world\'s leading companies providing them with market insights to inform go-to-market strategies, and advisory expertise to facilitate successful mergers and acquisitions, joint ventures, and strategic alliances.He began his career in aerospace where he lived and worked in Europe, Indonesia, Korea, Japan, and Egypt managing foreign manufacturing projects and joint ventures. In 1993, he founded Geo Strategy Partners, recognized as a leading B2B/Industrial Market Research and Strategy firm. In 2016, He founded GSP Services, a sister Knowledge Process Outsourcing (KPO) company which pioneered the operational support model for IOT and Decentralized Networks.He is an experienced market research professional and strategy consultant and is the past president of the Business Marketing Association. Mark is an expert in go-to-market strategy and market-driven Mergers and Acquisitions. He holds a Japan-focused executive MBA from the University of Hawaii and the Japan-American Institute of Management Science and a Certificate of International Finance from the London School of Economics. Geo Strategy Partners capabilities span global markets and cross industries including:Architecture & engineering, Automotive, Blockchain, Cement, Chemicals, Construction & building materials, Electrical/electronic machinery, Energy, Fabricated metal products, Financial services, Food & beverage, Healthcare Industrial machinery, Insurance, Internet of Things (IOT), Personal Protection Equipment, Petroleum refining/related products, Pharmaceuticals, Plastics & rubber, Primary metals, Pulp/paper, Solar power, Test & measurement equipment, Water/wastewaterSpecialties: B2B/Industrial Market Research, Brand research, Competitive intelligence, Market Opportunity/evaluation/segmentation, Mergers and Acquisitions, and Go-to-Market provides instant operational support for fast-growing technology companies offering a partnership model that is flexible, adaptable, and scalable.

Experience

1. CEO

   Gsp Services

   Sep 2016 — Present

Education

• Japan-focused Executive MBA (JEMBA)

  MBA, Japanese Management and Economy

  1991 — 1992

• The London School of Economics and Political Science (LSE)

  Int'l Finance, International Finance

  1983 — 1983

• The University of Southern Mississippi

  MS BA, International Economics

  1981 — 1983

• U of H / Japan-American Institute Mgt Science

  MBA, Japan-focused MBA

  1990 — 1991

Skills

• Customer Insight
• Analytics
• Business Strategy
• Due Diligence
• Positioning
• B2b
• Management Consulting
• Management
• International Business
• Investments
• Venture Capital
• Market Research
• Marketing
• New Business Development
• Leadership
• Program Management
• Strategic Partnerships
• Mergers & Acquisitions
• Entrepreneurship
• Strategic Planning
• Brand Architecture
• Market Entry
• Project Management
• Strategic Consulting
• Project Planning
• Analysis
• Executive Management
• Business Planning
• Business Intelligence
• Competitive Intelligence
• Marketing Strategy
• Quantitative Research
• Marketing Research
• Negotiation
• Market Analysis
• Qualitative Research
• Mergers
• Competitive Analysis
• Market Intelligence
• Start-Ups