Mark Lee
Global Senior Channel Marketing Director @Acre Security
Signup · Get unlimited contacts
WORK HISTORY
Global Senior Channel Marketing Director @Acre Security
EDUCATION
Schulich School of Business - York University
BBA, Marketing
Copenhagen Business School
Exchange, Business/Commerce, General
Cornell University
Executive MBA - Americas, Business Administration, Management and Operations
SKILLS
ABOUT MARK LEE
CPG trained business leader with 20+ yrs of experience who leverages a GM toolset to transform businesses and deliver sustainable growth: Led the journey to Martha Stewart CBD US brand profitability delivering the first year of positive Gross Margin and a 3x improvement in profitability through an optimized Channel Strategy, streamlined portfolio and a 3PL and CMO transition Transformed the Ziploc Canada from cash cow to strategic priority by unlocking product usage through an integrated campaign including product innovation, key consumption period campaigns both in and out of store generating $11M in additional revenue,+220 bps of profit margin and recognized with a SCJ Canada’s Gold Standard Award Launched Quatreau CBD beverage across North America to become the #1 CBD beverage in Canada and Top 10 in the US within six months of launch behind One Show winning packaging and 2x Clio winning launch campaignSpecialties: Brand Strategy, Campaign Development and Execution, New Product Development, P&L Management, Brand Strategy, Insights, Business Development and CoachingContact me: m••••••••@hotmail.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.