Mark Thien

About Mark Thien

High-energy omni-channel brand lead and marketer, communications strategist, relationship manager and activation engineer versed in all aspects of Marcom. Proficient in enterprise-level branding, marketing and communications agendas integrating digital, traditional, and experiential agendas. Highly experienced with Go-to-Market, growth and development, partnership development, content marketing, media management, marketing automation, sales enablement, creative execution, and innovations. Confident team builder, team leader and teammate, with highest ethical and performance expectations; exceptional brand manager, account strategist, digital marketer and corporate ambassador. I\'m enjoying an exciting journey with high-performing colleagues and leaders who seek to learn, grow and achieve. Niche B2B / B2C expertise include sustainability, environment/conservation, healthcare, medical, senior care, health and wellness, tourism, hospitality, and insurance. Complex business models and difficult business challenges energize me. I\'m also a former news reporter, PR agency veteran and corporate communications veteran, networked to some of the top media and public relations professionals in America. Presently affiliated with ENGAGEMENTS: Assisted Living Locators • Apex Energy • AT & T Media Services • Authentically American • Bala Veda Adaptogen Beverages • Black Hills of South Dakota • Bridgestone Americas • Bull Grills & Outdoor Products • BWT GmbH • Country Music Hall of Fame and Museum • CNA Group Longterm Care • CNA Individual Longterm Care • CNA Life Insurance • D3 Global Media • ESPN • ESPN2 • Family Brands/Wampler\'s • Ferry Cove Oyster Hatchery • Gannett Co. • Gaylord Entertainment • General Motors/Saturn • Gulf Seafood Institute • HCA Healthcare • Johnston & Murphy• Journey\'s • NFL/Tennessee Titans • NHL/Nashville Predators • NISSAN North America • Pew Charitable Trust • Pigeon Forge (TN) Department of Tourism • Service Experts • Shoney\'s Inc. • TerraCycle • The Vigilance Group • USAA Financial Services • U.S. Army Corps of Engineers • Walton Family Foundation • Waste Management Inc.+ 50 more

Experience

1. Fractional CMO Brand Strategy, Sales Enablement, Media & Communications

   Envolve Marketing Strategies

   Jan 2022 — Present · Nashville, TN, US

   Helping SMBs and enterprise corporations stand up growth and awareness initiatives in marketing, communications and digital. Omni-channel leader with decades of experience in advising on brand communications, content strategies, growth and engagement strategies. Highly experienced in digital integration, content creation, marketing automation, lead generation, media management, creative execution, social media strategy, partnership development, and sales enablement. Deep public relations and earned media expertise, including placing corporate messaging with print, broadcast and digital media, as well as influencers, both locally and nationally.SPECIALIZATIONS:PPC, CRO, B2B, B2B, B2B2C, RevOps, content, digital marketing, paid social, communications/PR, earned media. CSR, sustainability, healthcare, wellness, environmental affairs, tourism & hospitality, agri-tourism, GenX, aging demographics, marketing to seniors, retail and brand.GOOGLE: 7 individual certifications covering search ads, display ads, shopping ads, analytics, advanced analytics, measurement and Google Business Profile. HUBSPOT CRM: 12 individual certifications covering marketing automation, platform operation, sales enablement, inbound strategies, social media and email expertise.

Education

• University of Nebraska-Lincoln

  Bachelor of Journalism, Journalism — News Editorial

Skills

• Collateral Management
• Event Management
• Crisis Communications
• Online Marketing
• Contract Negotiation
• Marketing
• Strategic Planning
• Email Marketing
• SEO
• Marketing Strategy
• Crisis Management
• Event Planning
• Strategic Communications
• Organizational Development
• Press Releases
• Team Leadership
• Advertising
• Organizational Leadership
• Website Development
• Key Message Development
• Business Planning
• Management
• New Business Development
• Creative Concept Development
• Entrepreneurship
• Budgets
• Online Branding
• Publicity
• Business Management
• Project Management
• Social Media
• Social Media Marketing
• Live Events
• Public Relations
• Strategic Marketing
• Media Relations
• Business Strategy
• Sustainability
• Sponsorship Development
• Corporate Communications