Mark Telfer
- Role
- Director, Client Marketing, Institutional Product Marketing at TIAA
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Mark Telfer
I am passionate about driving bottom-line business results via marketing and leading a…
Experience
Director, Client Marketing, Institutional Product Marketing
May 2013 — Present
Strategically lead U.S. marketing activities for custom portfolio default options, in-plan managed account, self-directed brokerage and annuitization programs. Includes competitive positioning, packaging, promotion, communications and sales support strategies, electronic/print collateral, paid search and social media advertising, videos and sales presentations. Key Accomplishments: Raised lifetime income webinar registrations - Over 500% from 2020 levels. Slashed latest targeted population by 39% while registrations increased 61%. Sales Enablement - Played a key role in doubling adoptions of new clients YOY in 2022, with growth of participants projected to be over 70%. Delivered best-in-class delivery communications capabilities by collaborating with research and digital teams on a new participant user experience. Led field deployment and awareness, participant/plan sponsor messaging and created summary of changes.
Education
Capital University
MBA, Business
The Ohio State University
Bachelor of Science - BS, Marketing
Skills
- Market Planning
- Marketing Materials
- Brand Management
- Marketing Strategy
- Sales
- Leadership
- Business Planning
- Marketing
- Business Development
- New Business Development
- Management
- Insurance
- Fixed Annuities
- Investments
- Training
- Analytics
- Strategy
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