Mark Taylor

Commercial Proposition Manager Asda Mobile @Asda

Leeds, GB

As Commercial Proposition Manager at Asda Mobile, I lead the strategic direction and execution of our mobile propositions, ensuring they are commercially viable, operationally deliverable, and aligned with Asda’s customer-first values. Sitting at the heart of a fast-paced MVNO environment, my role blends commercial strategy, cross-functional leadership, and data-driven decision-making to deliver sustainable growth.I lead a high-performing team responsible for product development, pricing, margin management, commercial planning, forecasting, risk management, and regulatory compliance. Together, we own the end-to-end proposition lifecycle - from ideation and business casing through to launch, optimisation, and in-life performance.