Mark Sutton

About Mark Sutton

Driving global growth and market expansion for leading footwear and apparel brands, with 20+ years of delivering results on an international scale.Global commercial leader currently serving as VP International Business at Reebok, overseeing the brand’s international portfolio of 25 licensees alongside key direct markets. Proven track record of delivering multi-million-dollar growth, full P&L ownership, and market expansion for brands including Reebok, adidas, and TaylorMade.Recognized for transforming underperforming businesses into growth engines — scaling revenue, revitalizing teams, and building high-impact brand strategies across wholesale, retail, franchise, and e-commerce channels. Experienced in navigating complex licensing models, leading seasonal GTM execution, and forging strategic partnerships that accelerate brand reach.Known as a decisive, consumer-focused leader with a bias for action and the ability to unite global teams behind clear commercial goals. Adept at driving results in both mature and emerging markets, and equally at home in corporate, founder-led, or PE-backed environments.Core Competencies: P&L Management • International Business Development • Strategic Planning & Execution • Growth Strategies • Brand & Product Management • Seasonal GTM Planning • Licensing & Partnerships • Multichannel Management • Team Leadership & Development • Business Transformation

Experience

1. Vice President International Business Development

   Reebok

   Mar 2022 — Present · Boston, MA, US

   Promoted into a newly created executive leadership role following adidas’ sale of the Reebok brand to Authentic Brands Group (ABG). Reporting directly to the CEO, accountable for the commercial performance, strategic growth, and brand development of Reebok’s international business:• Full P&L responsibility for international operations, spanning a global network of 20+ licensees and key direct markets across all major regions.• Oversight of product range strategy, marketing alignment, distribution, and market expansion initiatives to drive sustainable growth:• Spearheaded transition from direct operations to a fully licensed model, successfully onboarding 20+ global partners within 12 months.• Built and executed joint strategic business plans, enabling partners to exceed contractual revenue targets and improve market share in core categories.• Introduced a global range optimization framework to balance brand consistency with local market needs, resulting in faster sell-through and stronger seasonal adoption.• Strengthened GTM process and operational alignment between product creation, marketing, and distribution, reducing lead times and improving speed to market.• Delivered double-digit growth across key partner markets despite significant organizational transition and market headwinds.

Education

• University of Lancashire

  Bachelor of Arts - BA, Sport Management

• Merrist Wood College

  Higher National Diploma, Golf Management

Skills

• Forecasting
• Sportswear
• Marketing Strategy
• Product Marketing
• Merchandising
• Marketing Management
• Market Analysis
• Sales
• Retail
• Footwear
• Brand Development
• Sourcing
• Management
• Product Development
• Sports
• Apparel
• Accessories
• Retail Marketing
• Sports Marketing
• Inventory Management
• Product Management
• Marketing
• Sporting Goods
• Strategic Planning
• Golf
• Budgeting
• Strategy