Mark Stringfellow
Head of Digital Optimisation @RWS
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WORK HISTORY
Head of Digital Optimisation @RWS
Sheffield, GB
As Head of Digital Optimisation at RWS, I\'m leading a team that owns the global strategy and execution of SEO, generative engine optimisation (GEO), AI visibility and conversion rate optimisation (CRO). We are ensuring that RWS is findable, credible and compelling across both traditional search and emerging AI-driven discovery environments.I\'m spearheading the transition into the Answer Economy, architecting a hybrid AI content infrastructure. I’m integrating advanced semantic intelligence and generative visibility tracking directly into our workflows to inject AI facts and GEO insights into every piece of content we produce. I’m particularly proud to have architected the RWS Writing Assistant, a custom-engineered system I developed alongside our content team that now produces fact-dense, on-brand assets at scale.I\'m collaborating closely with the digital and content teams to drive continuous web optimisation and implementing advanced schema to ensure our site architecture is machine-readable and conversion-ready for the next generation of search agents.I\'m championing a data-led culture, using search intelligence and advanced analytics to connect traffic quality to commercial outcomes. I ensure every digital touchpoint is optimised for revenue – from our massive glossary architecture to the Ask RWS AI Assistant, a project where I led the instruction engineering to transform how users discover our solutions.I\'m proud to lead the charge in defining how RWS protects and grows its visibility, ensuring that when the world asks AI about global content and language solutions, RWS is the answer.
EDUCATION
CIM | The Chartered Institute of Marketing
Customer Relationship Strategy
City & Guilds
Level 3 NVQ (Marketing Team Leader or Manager), Marketing
RWS
Linguistic Prompt Design Training, Artificial Intelligence
Oxford College of Marketing
Level 6 CIM Specialist Award in SEO and Paid Search Management, Marketing
Oxford College of Marketing
Level 6 CIM Professional Diploma in Marketing, Marketing
Oxford College of Marketing
Prince2 Foundation
AJ Systems
Advanced course in Adobe Photoshop
CIM | The Chartered Institute of Marketing
Google Analytics 4 (GA4)
Oxford College of Marketing
Level 6 CIM Specialist Digital Award in AI Marketing, Marketing
City College Manchester
HND, Music and Multimedia Technology
City & Guilds
Level 4 NVQ (Senior Marketing Manager), Marketing
AJ Systems
Advanced course in Adobe InDesign
ABOUT MARK STRINGFELLOW
Senior marketing professional with a background in managing teams and digital marketing, I strive to deliver effective marketing solutions that resonate with our audience and support business goals. My passion lies in combining creativity with strategy to achieve meaningful engagement in the digital space.
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