Mark Sorkin

About Mark Sorkin

2006 to present Ecommerce Marketing, Database Marketing & Web AnalyticsOver 9 years experience in internet/web marketing strategy and analytics. Design and implement marketing databases to support marketing programs. Use data and analytics to drive data driven decisions to grow sales. Implement constantly changing marketing efforts based on data analysis.20••••06 E-commerce Marketing & AnalyticsOver 4 years experience in internet/web marketing strategry and analytics. The analysis performed included on-line sales and traffic, performance of site content, multi-channel influence and marketing performance. Major accomplishments include the design, creation and implementation of a new on-line reporting and analysis system for Sears.com, Kmart.com, Quill.com and Medicalartspress.com.19••••02 Catalog Marketing4 years experience doing catalog marketing strategy, catalog circulation strategy, catalog contact strategy, predictive modeling, statistical applications, financial planning and financial projections in the catalog industry. 19••••98 Market Research16 years experience in market research doing research design, questionnaire design, development of statistical approaches, research analysis, statistical programming, multi-project and task management.Specialties: Marketing Strategy, Web Analytics, IT System Design, Project Management, Database Management, CRM and ProgrammingWeb Analytic Programs: Omniture, CoremetricsProgramming Languages: SQL, Queryman, SAS, SPSS, Access

Experience

1. Co-founder and VP Data Sciences

   Sabinodb

   May 2014 — Present · Madison, WI, US

   As VP of Data Sciences I Lead development of Multichannel databases for corporate clients. Design and implement data integrations to enable true Multichannel analysis, Responsible for direction of all web analytic activities including testing strategy, design, measurement, and analysis on multiple Ecommerce web sites

Education

• Roosevelt University

  BGS, Computer Science, Marketing, Statistics

  1983 — 1986

Skills

• Google Analytics
• User Experience
• Marketing Strategy
• Omniture Sitecatalyst
• Display Advertising
• Omniture Datawarehouse
• User Interface Design
• Web Analytics
• Search Engine Marketing (Sem)
• Direct Marketing
• Powerpoint
• Microsoft Excel
• Sem
• Multi-Channel Marketing
• Email Marketing
• Strategy
• E-Commerce
• Retargeting
• Pay Per Click (Ppc)
• Digital Marketing
• Microsoft Word
• Catalog Marketing
• Online Advertising
• Search Engine Optimization (SEO)
• Word
• Recommendations
• Online Marketing
• Excel
• Ibm Websphere Commerce
• Access
• Digital Strategy
• Budget Management
• Analytics
• Market Research
• A/B Testing
• Affiliate Marketing
• Omniture
• Coremetrics
• Vendor Management
• Six Sigma