Mark Sorak
Director of Marketing and Business Development @Plaza Artist Materials & Picture Framing
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WORK HISTORY
Director of Marketing and Business Development @Plaza Artist Materials & Picture Framing
Oversee all marketing strategies, including in-store merchandising, email and direct mail marketing, branding standardization, internet advertising, catalog creation and development of the ecommerce business. • Create 7 sales events per year by selecting sale product assortment, art directing multi-page sales flier print production, developing web graphics, and coordinating mail and in-store delivery. • Increase ecommerce visibility through SEO and SEM, growing web revenue by 40% annually. • Instituted marketing strategy that doubled custom framing revenue. • Initiated and developed social media marketing program for Facebook and Instagram. • Streamlined direct mail program and initiated vendor-sponsored advertising, saving $60K annually. • Implemented point of sale and website email collection, eliminating six-week data entry delay and increasing website customer email capture by 250%. • Developed private label acrylic line from inception. Chose product assortment, designed packaging and display, determined pricing and promotional strategy, and sold $50K in first 12 months.
EDUCATION
Seminole State College of Florida
Associate of Arts - AA, Fine/Studio Arts, General
Seminole State College of Florida
AA, Fine Arts and Music
Georgia State University
Associate of Arts - AA, Music Performance, General
Georgia State University
Associate of Arts - AA, Music Studies
SKILLS
ABOUT MARK SORAK
With a career spanning over 13 years at Plaza Artist Materials, my strategic approach in…
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