Mark Snow

About Mark Snow

Mark is a seasoned marketing executive with extensive experience in marketing strategy, consumer insights, marketing and data science, retention marketing, digital marketing, social media marketing, and direct response marketing. His industry experience includes wireless telecommunications, advertising, and fifteen years in cable communications (both consumer marketing and B2B). Mark is a proven leader who can build marketing teams and lead them to achieve success. He is both a scientific marketer with extensive applied statistical and analytical skills and a creative marketer with television, radio, print, direct mail and digital advertising experience. Mark is a big picture thinker who can also drill into the detail to determine the course of action.* Proven team-building and cross-functional leadership experience* Extensive and proven C-level presentation skills* Excellent cross-functional and consensus-building leadership skills* Expert-level marketing science and analytic skills* Budget management to $20 Million* Revenue responsibility to $400 MillionSpecialties: Leadership; Team Building; Team Turnarounds; Budget Planning; Forecasting; Strategic Planning; Customer Lifetime Value; Location Intelligence; Business Intelligence; Data Science; Database Marketing (data warehouses, customer segmentation, marketing data marts, reporting applications and lead generation tools); Enterprise Application Launches; ROI and ROMI based marketing; Direct Marketing; Creative Marketing; Advertising (TV, Radio, Print); Digital Marketing (Paid Search, Display, Programmatic, Social Media); Business Analysis; Product Marketing; Executive Presentation; Public Speaking

Experience

1. Senior Vice President and General Manager - Consumer Marketing & Insights

   Ctam

   Mar 2013 — Present

   Senior marketing executive leading the Broadband and Media industry\'s national marketing cooperative.* National Mover Marketing Program - full stack of digital and traditional media yielding 2+ billion digital impressions and 7+ million leads per year on a $20 MM budget* Research & Insights - qualitative and quantitative primary research delivering actionable insights on consumer behaviors and attitudes - what is happening, why, and what do we do about it* Marketing & Sales Best Practices - Interest and Working Groups on acquisition, retention, and competition - what works to win and retain customers, including quantitative results of testing and demonstrated examples of member companies putting best practices to work

Education

• University of Pittsburgh

  DBA (Applied Business Research), Research Methodology and Quantitative Methods

• Emory University - Goizueta Business School

  Exec Ed, Marketing Excellence Development

  2005 — 2005

• Harvard Business School

  Executive Education, Cable Executive Management

  2012 — 2012

• College of Charleston

  BA, Music History

  1988 — 1992

• Emory University - Goizueta Business School

  MBA, Business (Marketing)

  1998 — 2001

Skills

• Analytics
• Forecasting
• Predictive Modeling
• Segmentation
• Advertising Research
• Strategic Planning
• Digital Media
• Marketing
• Database Marketing
• Customer Insight
• Marketing Management
• Market Analysis
• Direct Marketing
• Social Media
• Online Marketing
• Customer Retention
• Agency Leadership
• Strategy
• Strategic Partnerships
• Direct Mail
• Business Development
• Digital Marketing
• Business Intelligence
• Cable Television
• Product Marketing
• Digital Strategy
• Social Media Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Movers
• Advertising Agency
• Integrated Marketing
• Lead Generation
• Customer Relationship Management (Crm)
• Leadership
• Sales
• Management
• Online Advertising
• Media Planning
• Team Leadership