Mark Skarratts

Creative Strategist and Designer, Brand, Marketing & Communication @EY

Design direction and innovation, covering strategic M&A, divestment, digital, transaction and analytics programmes at EY’s governing member firm.> Strategic thinking – Digital and print transformation of Transactions’ biannual marquee research programme, increasing engagement by 300%. Demand for similar user experiences led the website to become a standard ey.com webpage design > Optimisation and productivity – Optimised Capital Insights magazine deliverables by 80% into one, mobile-responsive website. Achieved savings through, headcount and editorial process, reducing publication time from twelve weeks to one week > Project management – Manage work streams spanning multiple programmes with complex stakeholder structures. Examples include: digital transformation, analytics, c-suite surveys and data visualization. Active engagement and continually developing effective solutions ensures programmes successfully meet tight timescales > Consultancy – Cross-service design and innovation strategist, advising programme managers on issues including: storytelling, managing designers, effective marketing channels, process and efficient budget utilisation. I apply different lenses to resolve complex and timely business requirements