Mark Donahue
Digital marketing leader | Creative problem-solver | Writer
- Role
- Director, Digital Publishing and Content Strategy at American Medical Association
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Mark Donahue
Digital leader with deep experience driving multi-channel marketing for national names in health care (AMA, Rush). Creative, collaborative and drama-free, at home on both the tech and marketing/content sides. I’ll devise your strategy, get it moving and make it deliver—with results.
Experience
Director, Digital Publishing and Content Strategy
Aug 2022 — Present · Chicago, IL, US
Lead team of 5 hybrid content/technical web specialists in marketing department responsible for growth of the AMA website, the company’s main showcase. This drew more than 17 million visitors in 2024. Team drove 4% increase in membership conversions from the website in 2024, when the AMA hit a 25-year high for total membership. Key driver of AMA’s “Why we fight” advocacy campaign, launched in June 2024 and bringing in more than 42K visitors. Find new ways to leverage multimedia to tell story of AMA effort at federal and state levels on these highly visible campaign pages. Point person for 18 business units of AMA (including advocacy, medical education, public health and more) on digital content and marketing best practices.
Education
Xavier University
BA, English
S.I. Newhouse School of Public Communications at Syracuse University
MA, Magazine Journalism
Skills
- Copywriting
- Journalism
- Writing
- Magazines
- Editorial
- Editing
- Web Content Management
- Feature Articles
- Online Publishing
- Content Management
- Content Development
- Social Networking
- Cms
- Social Media
- Publishing
- Email Marketing
- Public Relations
- Proofreading
- Blogging
- Publications
- Ap Style
- Copy Editing
- Press Releases
- Content Strategy
- Newsletters
- Creative Writing
- Web Content
- Technical Writing
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