Mark Scholz

About Mark Scholz

Passionate Digital & Marketing thought leader with 15+ years’ experience who approaches marketing with a product marketing mind-set. From start-ups to public companies, a career focus on delivering relevant, personalized programs and content which accelerates the sales cycle and flat out drives revenue. Have led teams of 4 to 10 staff with budgets of $500K to $28MM. Specialties:• Digital & Marketing Campaign Strategy, Design & Execution• Demand/Lead Generation Campaign Strategy• B2B SaaS Software Expertise• Lead Nurturing & Scoring | Marketo, Eloqua & Marketing Automation Platforms• Content | Blogging, Video, Infographics, Thought-leadership• Strategic Messaging & Positioning• Social Marketing Media Strategy | LinkedIn, Facebook, Twitter, Instagram, Google+ • Search Marketing (PPC | SEO | Retargeting) • Mobile Marketing • eCommerce, Web Design & Development• Business Intelligence, Marketing Research & CRM• Analyst/Media/Public Relations

Experience

1. Account Director

   Launch Marketing

   Nov 2018 — Present · Austin, TX, US

   Initial role included virtual VP of Marketing for an Austin-based Healthcare Software & Services provider within two Business Units (BUs). Led all integrated marketing and lead generation activities, developing comprhensive 1H2019 Marketing Plans & Calendars. Working with CMO, GMs and VPs of Sales, developed a series of thought leadership, lead gen programs and national/regional tradeshows and conferences to increase brand awareness, drive MQLs and demo requests, delivering ROI and driving revenue.Core Programs:Thought Leadership & Content – Developed a consistent, measured content development and thought-leadership cadence though a variety of webinars, whitepapers and useful tools. Critical to a successful planning cycle was development of a comprehensive thought leadership roadmap and content calendar. Researched relevant customer problems like upcoming PDPM changes, new F tag requirements and the “real costs” associated with rehab inpatient teams. Team fleshed out each concept for webinars, expert speakers and content pieces, for top, middle or bottom funnel prospects. Trade Shows, Conferences & Events – Worked with Sales VPs to strategically plan out core National/Regional Events, implementing sound “closed-looped” processes/procedures optimizing event impact to drive increased demo requests and MQLs. Webinar Planning & Execution – Developed thought leadership roadmap with Senior Executives and Product Management for both BUs, quickly lining-up respected experts to speak at events. Planning and execution included developing compelling titles, content, writing webinar scripts, slide development, moderating live event and post-webinar content. Results varied from 7-15 demo requests per webinar based on attendance, plus additional MQLs. Marketo Nurture Programs – Developed conversion rate optimization processes, while implementing A/B testing, producing Executive summary reporting to measure results and derive insights to adapt and drive decisions.

Education

• The University of Texas at Austin

  BBA, Marketing

• Dartmouth College

  Tuck School of Business Online Bridge Marketing Program

  2007

Skills

• Conflict Resolution
• Strategic Communications
• Sem
• Customer Relationship Management (Crm)
• Analytics
• Public Relations
• Marketing Strategy
• Ppc
• Marketing Management
• Email Marketing
• Online Marketing
• Advertising
• Search Engine Optimization (SEO)
• Online Advertising
• Social Marketing
• Lead Generation
• Demand Generation
• Search Engine Marketing (Sem)
• Integrated Marketing
• SEO
• Digital Marketing
• Competitive Analysis
• Crm