Mark David Salm

Vice President of Sales - Club, Regional Large Store, and Value @Coca-Cola Canada Bottling Limited

CA

Direct P&L ownership for $600 million in revenue along with EBITDA accountability across three operating units.Leading a team of 3 direct and 14 indirect reports and the team responsible for setting and developing the national sales strategy to drive revenue growth, market share, and brand penetration across regional large format grocery, dollar, drug, club and e-commerceManage and mentor a high-performing team, ensuring alignment with overall business objectives and fostering a culture of collaboration and accountabilityBuilding and maintaining strong relationships with key retail partners and brand partners Identifying and capitalizing on opportunities to optimize pricing, promotions, and product assortments to maximize revenue and profitabilityOverseeing sales forecasting and budgeting processes, ensuring accurate projections and effective resource allocation in driving financial metrics and organizational KPI’sCollaborating with cross functional commercial, marketing, supply chain, ops and finance teams to ensure seamless execution of sales strategies and product launches

Goodman School of Business at Brock University

Honours Bachelor of Business Administration

Brock University

Honours Bachelor of Business Administration

The Gap Partnership (Training by the world’s best negotiators)

Negotiation