Mark Saienni
Strategic, data-driven marketing leader with a track record for delivering value and growth for Financial Services companies through development of customer acquisition and lifecycle engagement strategies.
- Role
- Senior Manager, Marketing at Capital One
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Mark Saienni
Strategic, data-driven marketing leader with a track record for delivering value and growth for financial services organizations through development of customer acquisition and lifecycle engagement campaigns. Effectively leverages data to build integrated channel strategies utilizing a multitude of tactics including branch, internet, direct response, contact center, and digital. Known to be innately curious, driven by a growth mindset, and to have a deep knowledge of the financial services industry. Thrives in fast past, highly collaborative environments. Areas of Expertise: Customer Acquisition | New Product/Feature Development | Marketing Analytics | Market & Competitive Trend Analysis | Customer Segmentation & Journey | Cross-functional Team Leadership | Forecasting | Integrated Channel Strategy | Retail & Business Banking Understanding | P&L Management | Project Management
Experience
Senior Manager, Marketing
Dec 2024 — Present · Chicago, IL, US
Education
DePaul Driehaus College of Business
Master of Business Administration - MBA
Hiram College
Bachelor of Arts, Business Management
Skills
- Analytics
- Product Marketing
- Financial Services
- Data Analysis
- Multi-Channel Marketing
- Strategic Planning
- Banking
- Risk Management
- Direct Marketing
- Program Management
- Management
- Market Research
- P&L Management
- Customer Relationship Management (Crm)
- Vendor Management
- Data Analytics
- Marketing
- Finance
- Portfolio Management
- Mergers
- Loans
- Product Management
- Sas Programming
- Digital Marketing
- Relationship Marketing
- Mergers
- Credit
- Strategic Data Analysis
- Marketing Strategy
- Strategy
- Credit Card Analytics
- Sas/Sql
- Leadership
- Credit Cards
- Product Strategy
- Marketing Management
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