Mark Sacher

About Mark Sacher

With more than 30 years of experience in the media industry, Mark Sacher is a seasoned executive who builds and grows cross-platform media brands. He is currently the Sr. Vice President of Research at MediaCo Holding, Inc, a leading media company in the U.S. Mark oversees qualitative and quantitative research activities that provide analysis, insights, and strategy to guide decisions for programming, ad sales, marketing, digital, and distribution objectives.Mark has a strong background in new media, market research, and competitive analysis. He has developed custom competitive analyses and proprietary measurement solutions that enhance brand performance in the evolving media landscape. He has also presented his work at several industry conventions and regularly communicates with clients. Mark holds a Master of Business Administration degree with an emphasis in Marketing from Georgia State University and a Bachelor of Arts degree in Communication with an emphasis in TV Production from Santa Clara University. He is passionate about delivering innovative and impactful media research solutions that drive business growth and audience engagement.

Experience

1. Senior Vice President Research

   Mediaco Holding Inc

   Apr 2020 — Present · New York, NY, US

Education

• Santa Clara University

  Bachelor's Degree, Communication / TV Production

  1983 — 1987

• Georgia State University - J. Mack Robinson College of Business

  Master of Business Administration (M.B.A.), Marketing

  1995 — 1999

Skills

• Market Research
• Segmentation
• Broadcast Television
• Television
• Advertising
• Marketing
• Entertainment
• Digital Media
• Broadcasting
• Media Research
• Marketing Research
• Analytics
• Strategy
• Broadcast
• Competitive Analysis
• Contract Negotiation
• Customer Insight
• Web Analytics
• New Media
• Research
• Digital Strategy