Mark W. Roberts

About Mark W. Roberts

As a Certified Strategic Communications Management Professional (SCMP), I am passionate about crafting messaging strategies that not only inform but inspire. With a career spanning news media, public relations, government contracting, and nonprofit management, I’ve built a reputation as a trusted advisor to executives and a leader who drives measurable business success.With expertise in strategic messaging, public relations, and stakeholder engagement, I help organizations align communications with business goals to drive engagement, enhance reputation, and achieve success. Leveraging my background in journalism and news media, I bring integrity and authenticity to every narrative I craft. In recent years, I’ve expanded my focus to include AI integration and digital media technologies, enabling businesses to amplify their impact in a rapidly evolving communications landscape.Highlights of my work include:• Advising an AI technology company on public relations strategies, increasing investor engagement and driving support for innovative video technologies.• Managing messaging during organizational restructuring to preserve employee confidence and align with business goals.• Leading multi-platform campaigns for a nonprofit that secured three years of operational funding while enhancing stakeholder engagement.I believe that great communication is the foundation of every successful organization. From shaping public perception to fostering trust with stakeholders, I craft narratives that align messaging with organizational goals. Let’s connect to explore how strategic communication can drive growth and engagement for your organization.If you’re looking for a strategic partner who combines creativity, leadership, and technical acumen, let’s connect. I’m always open to exploring new ideas, collaborating on innovative projects, or discussing how communications can transform businesses in today’s dynamic environment.Specialties: Strategic Leadership and Communication:Communications Strategy | Leadership and Team Management | Stakeholder Engagement | Public Relations | Public AffairsDigital and Media Expertise:Digital/Social Media Strategy | Marketing Communications | Media Relations | Journalism | Crisis CommunicationsInnovative and Emerging Technologies:Artificial Intelligence (AI) and Machine Learning Integration | External CommunicationsSector-Specific Expertise:Nonprofit Management | Civic Engagement

Experience

1. Senior Communications & Engagement Manager

   Cloutel

   Sep 2022 — Present · Denver, CO, US

   Advise leading minority-owned technology company on strategic messaging and public relations to promote Cloutel/Prontopia/Pronto Media Group’s AI-driven video technology which allows users to ilicit prompts that produce high-quality videos for companies, organizations and political candidates. Increased Stakeholder support by:• Developing marketing, investment and stakeholder engagement opportunities with business leaders and political candidates in concert with New York-based public relations firm.• Developing speaking engagements for Pronto Media Group executives to address artificial intelligence issues before prominent professional organizations. • Coordinateding panel discussions with two prominent professional organizations to discuss the impact, benefits and risks of artificial intelligence.• Coodinating podcasts and social media engagement to feature product benefits and applications.• Leading stakeholder engagement initiatives to identify market opportunities and improve public perceptions of AI-driven solutions.• Developing proposals for integrating AI tools into enterprise operations, securing executive buy-in and support.• Coordinating proposal writing and responses to government Request For Proposals (RFPs) for Cloutel/Prontopia Software Development Company.• Advising on hiring of prominent New York-based public relations agency.

Education

• The Wharton School

  Certificate, AI Applications in Business

• Colorado State University

  B.A., Journalism

• University of Colorado Denver

  Certificate, Lifecycle of Oil & Gas Development

Skills

• Broadcast
• Public Relations
• Internal Communications
• Media Relations
• Press Releases
• Creative Direction
• Social Media
• Newsletters
• Civic Engagement
• Social Media Engagement
• Public Agency Support
• Spokesperson
• Corporate Communications
• Government Relations
• Broadcasting
• Nonprofit Technology
• Sales Collateral Design
• Video
• Speech Writing
• Crisis Communications
• Wordpress
• Message Development
• Video Production
• Media Studies
• Non-Profit Support
• Social Media Marketing
• Journalism
• Reputation Management
• Strategic Communications
• Web Design & Development
• Public Affairs
• Publicity
• Media Training
• Web Content
• Television
• Communication Strategy
• Marketing