Mark Burton

About Mark Burton

I love getting value out of powerful ideas by making them useful and practical for people. Simple insights about customers and what they care about can literally transform organizations, get their people excited, make them more profitable, and enrich shareholders.That\'s how I wound up making a career out of advising companies on how to price their offerings. Everything that an organization does, from the products they create, to who they sell them to, to how they present their value proposition - everything - gets tested when you present your price to the customer.The simple insight that drives this? Understanding what the customer values. Good use of that insight leads to more innovative products, motivated sales teams, pricing power, and of course, higher profits. Helping companies develop practical ways to uncover and use these insights is literally a calling.Specialties: B2B Market Strategy, Sales Strategy, Pricing Strategy, Commercial Strategy

Experience

1. Senior Expert Partner, Pricing Practice Leader

   Bain & Company

   Jul 2025 — Present · Boston, MA, US

Education

• Boston University

  MBA, Business

  1988 — 1992

• Union College

  Bachelor of Science, Electrical Engineering

  1983 — 1987

Skills

• Business Planning
• Sales
• Product Management
• Competitive Analysis
• Start-Ups
• Marketing
• Team Leadership
• Product Launch
• Segmentation
• B2b
• Go-to-Market Strategy
• Strategy
• Sales Management
• Strategic Partnerships
• Project Management
• Pricing
• Strategic Planning
• Negotiation
• Management Consulting
• Pricing Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Market Research
• Product Development
• Analytics
• Business Strategy
• Management