Mark Pyk

About Mark Pyk

Hi. First off, my last name Pyk, is pronounced \"pike\" like the fish.Throughout my marketing career, I have been:• “The Marketing Guy” (as a one-person marketing department)• “A Marketing Guy” (as a team member in a marketing team)• “A Marketing Leader” (managing and leading a marketing team)As an experienced industrial B2B marketer in almost every type of marketing environment, I help companies develop creative and innovative marketing solutions that solve critical company objectives, launch new products and generate qualified leads that increase sales.Here are some of the things that I enjoy doing as a marketer:• Managing and leading a marketing team to support company objectives by trying new marketing initiatives, while promoting individual skills and personal advancement• Producing yearly marketing plans with tactical actions that contribute to company goals and sales objectives• Creating successful marketing strategies across channels for new product launches, and product refreshes• Using data, voice of customer research, and analytics to develop strategic marketing campaigns• Crafting original content used for inbound marketing activities on websites, blogs, social media, and trade publications• Developing creative, innovative, and effective marketing initiatives for campaigns, events, trade shows, advertising, social media, digital marketing, direct mail and more• Analyzing website analytics and other tools to develop comprehensive SEO and pay per click strategies to promote products and key website pagesHere are some of the things that I enjoy doing outside of marketing:• Being on the water in Lake Michigan• Petting cats. I have dogs as well but I’m definitely a cat guy• Hiking and finding new trails to exploreI\'m always happy to connect with other like-minded cat fans (dogs fans are ok too) and marketing professionals. Feel free to reach out.

Experience

1. Marketing Director - Railyard and Repair Services

   Marmon Rail

   Jan 2025 — Present

Education

• University of Illinois Chicago

  Bachelor of Science (B.S.), Management

• University of Illinois Chicago

  Bachelor of Science (B.S.), Marketing

Skills

• Google Analytics
• Content Strategy
• Marketing Strategy
• Social Media
• Online Marketing
• Public Relations
• Salesforce.com
• Copywriting
• Blogging
• Lead Generation
• SEO
• Writing
• Crm
• Market Research
• Direct Mail
• SEO Copywriting
• Marketing Management
• Email Marketing
• Strategic Planning
• Customer Relationship Management (Crm)
• Leadership
• Marketing Communications
• Inbound Lead Generation
• Integrated Marketing
• B2b
• Direct Marketing
• Management
• Trade Shows
• Ppc
• Event Management
• Product Marketing
• Webinars
• Social Media Marketing
• Business-to-Business (B2b)
• Digital Marketing
• Online Advertising
• Multi-Channel Marketing
• Content Marketing
• Project Management
• Advertising