Mark Potton
Group Marketing Advisor @Booking.com
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WORK HISTORY
Group Marketing Advisor @Booking.com
ABOUT MARK POTTON
A highly accomplished, results-driven Marketing Leader with over 25 years of experience in high-volume, global online marketing. My career foundation has developed over two decades at Booking.com, where I\'ve been instrumental in scaling the company\'s marketing operations, driving user acquisition, and cementing its position as a market leader in online travel. I now bring this depth of expertise - covering performance marketing, strategic planning, and data-driven optimisation - to diverse advisory and board roles. My current engagements include serving as a Group Marketing Advisor to Booking Holdings, a Non-Executive Director (NED) for the UK Antarctic Heritage Trust (UKAHT), and Marketing Advisor (Fractional CMO) for PillSorted.com, a dynamic health tech company.
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