Mark Peretti

About Mark Peretti

A visionary Global Commercial Executive with strong accomplishments in developing and executing high-profile marketing strategies and launching next-generation products and services. I drive global growth through innovative market strategies, value-driven solutions, and high-performing teams. WITH BROAD MEDICAL DEVICE EXPERIENCE from small to corporate environments, I have lead divisional global branding initiatives and successful launches of Class implantable devices and 510(K) products. I apply deep customer insights and market analytics to develop strategic, pragmatic, and solution-oriented approaches. A COLLABORATIVE AND DECISIVE LEADER, I am committed to team development through coaching, mentoring, and accountability. I am known for my strengths in translating market insights into actionable plans, and building physician and society relationships to drive strategy and commercial success. CAREER HIGHLIGHTS• Led global cross-functional commercial teams.• Managed the development and global execution of a medical product brand framework and architecture, later leveraged as the foundation for the corporate branding relaunch.• Led the successful launch of top market-leading products globally.• Recipient of several awards for sales and marketing excellence. AS THE MEDICAL PRODUCTS DIVISION BRAND MARKETING LEADER, for W. L. Gore & Associates, Inc, a global materials science company with three divisions; Medical Products, Fabrics, and Performance Solutions, I manage the development and global activation of the brand framework, visual and verbal identity standards, and brand architecture globally.Previously, as Global Marketing Leader for the Aortic Endovascular Business Unit, I led a team that conducted all upstream and downstream marketing. As the Global Thoracic Marketing Manager, I led the commercialization efforts for the GORE® TAG® Thoracic Device, the first FDA-approved stent graft to treat aneurysms of the thoracic aorta. I was Marketing Leader for Diversified Surgical Products where I planned and directed all marketing activities related to three clinical segments: Orthopedic, Neuro Surgical Repair, and Oral Health Guided Bone–Guided Tissue Regeneration. Before Gore, I was a Senior Product Manager at ETHICON Inc, Advanced Wound Care, developing product launch strategies, the U.S. strategic forecast model, and the marketing plan.Earlier related experience included product management, sales, and marketing roles at Smith & Nephew and Becton, Dickinson & Company.

Experience

1. Medical Science Liaison

   W. L. Gore & Associates

   Mar 2022 — Present

Education

• University of California, Santa Barbara

  Bachelor of Science (BS)

Skills

• Product Marketing
• Operating Room
• Cross-Functional Team Leadership
• Strategic Communications
• Strategic Marketing
• Market Research
• Value Propositions
• Market Assessments
• Product Development
• Surgeons
• Branding & Identity
• Corporate Branding
• Strategy
• Product Launch
• Team Leadership
• Brand Development
• Market Development
• Sales
• Medical Devices
• Interventional Cardiology
• Leadership
• Product Management
• Global Marketing
• Marketing Management
• Market Analysis
• Sales Operations
• Commercialization
• Hiring
• Disposables
• Working with Surgeons