Mark Pelehach

Experience

1. Digital Platforms Owner

   Lincoln Financial

   Sep 2014 — Present · Radnor, PA, US

   Provide subject matter expertise and direction of Lincoln’s Digital Marketing Center, a Seismic sales enablement platform allowing Lincoln Wholesalers to personalize marketing materials and distribute content through multiple channels. Partner with Lincoln Marketing teams to gather feedback and requirements as business needs evolve.• Oversee the platform and underlying integrations, ensuring agreed SLAs are satisfied, compliance and security requirements are met while still providing an intuitive and satisfying user experience. Manage Fulfillment, IT and vendor relationships as a single point of contact and coordinate interaction between all parties.• Monitor site health and transactions verifying print mailings and digital communications are captured, distributed, and arrive as originally requested.• Identify, report, and track issues with external vendors and Lincoln IT resources to help diagnose and quickly remediate issues and service disruptions, ensuring perception of Marketing and digital platform remain high.• Analyze platform operational reports to monitor utilization ensuring optimal platform adoption.• Develop Request for Proposal (RFP) documentation, wireframes, mock-ups for platform enhancementsoutlining full scope of work for vendor evaluation resulting in accurate Statements of Work and timelines.• Partner with vendor and internal IT resources to develop project plans necessary to schedule and release system enhancements.• Responsible training materials and onboard training.• Leveraging Hearsay Social, managed Lincoln\'s social media program. Responsible for creating awareness and promoting the benefits of how a strong social media presence can supplement other marketing efforts. Overhauled and consolidated training documentation to be more user friendly resulting in more Wholesalers adopting the program.

Education

• The College of New Jersey

  Bachelor of Fine Arts (BFA), Graphic Design

  1994 — 1998

Skills

• Brochures
• Integrated Marketing
• Indesign
• Photoshop
• Management
• Digital Marketing
• Adobe Illustrator
• Graphic Design
• Quarkxpress
• Variable Data Printing
• Filemaker Pro
• Direct Marketing
• Visio
• Adobe Acrobat
• Advertising
• Illustrator
• Filemaker
• User Experience
• Fusionpro
• Online Marketing
• Email Marketing
• Creative Direction
• Marketing