Mark Panik

About Mark Panik

Mark Panik is a creative director, brand strategist and content creator, with 20+ years in developing integrated marketing and design campaigns for high-profile consumer brands, advertising agencies and media/entertainment networks.Mark has directed diverse marketing projects for Fortune 100 companies and international brands, such as Hewlett Packard Enterprise (HPE), Toyota, Dodge, Adidas, TaylorMade, Illumina, Under Armour, Craftsman, Aetna, PG & E, Playtex, Kraft, Carl’s Jr, Wrigley, Vaseline and Red Bull. His work includes everything from developing creative briefs and content marketing plans, to creating promotional videos and ads, to writing copy for websites, video, online/print collateral and social media. After founding the marketing agency Don’t Panik! in 2007, Mark is now its Creative Director, leading multidisciplinary teams on projects from initial conception to final execution. This work has produced award-winning broadcast, digital/print and marketing communication materials for B2C companies, and has garnered numerous awards, including 23 Telly Awards, 1 ProMax BDA win, 1 SXSW win, 2 ADDYs and 5 AVA Awards.Both through his agency and in previous roles as a Senior Writer & Producer, Mark has managed creative, video and social marketing campaigns for television (NBC, OWN, Oxygen, HGTV, Bravo, Showtime, FOX Sports, CBS, The CW, ABC, Lifetime, ABC, FOX) and film (DreamWorks, Paramount, Disney, LucasFilm, Lionsgate, MGM, Sony, GBM, Crackle, Focus Features, Universal). Mark also has 10+ years of experience in advertising and has worked with top agencies like Saatchi & Saatchi LA, Young & Rubicon (Y&R), 72 & Sunny, Guthy-Renker, PIA and Tool of North America. Mark has also produced & edited podcasts for Spotify & The Ringer including The Bill Simmons Podcast, The McShay Show, Cousin Sal\'s Winning Weekend, Ringer Sunday Pregame, Thru the Ringer, East Coast Bias, The Local Angle, Fairway Rollin, NBA Group Chat, Ringer NFL Show, and Ringer Fantasy Football.Mark holds a B.A. in Film & Media Studies, is an active member of the Writer’s Guild of America, and is a proud Eagle Scout of America. He also works as a marketing consultant and writer for national brands, multimedia studios, start-ups and agencies. Work portfolio: http://dontpanik.tv

Experience

1. Founder & Creative Director

   Don\'t Panik

   Mar 2006 — Present · San Diego County, CA, US

   Founded the marketing agency Don’t Panik! Created brand image, marketing materials, designed website to showcase our work, and opened a brick & mortar office in West LA with 2 edit bays with full offline/online HD/5K finishing capabilities.• Extensive ad agency experience creating direct response marketing campaigns for Guthy-Renker products including ProActiv, Heidi Klum’s In An Instant, and Susan Lucci’s Youthful Essence. Wrote, produced, and edited for Y&R (Young & Rubicon) on campaigns including Dodge’s Horsepower and Craftsman’s SCREW*D, and provided post-production support on Carl’s Jr. commercials.• Wrote, produced, and edited network promos for CBS, The CW, Lifetime, NBC, ABC, OWN, Oxygen, Lifetime, FOX, and FOX Sports• Directed on-screen talent, producers, cinematographers, editors & assistant editors, audio engineers, graphic artists, visual effects artists, colorists, and production assistants in creation of projects. Managed virtual teams across the USA was well as across the globe.

Education

• UC Santa Barbara

  Bachelor of Arts, Film Studies

  1993 — 1998

Skills

• Reality
• Production Managment
• Cinematography
• Short Films
• Digital Media
• Marketing
• Pre-Production
• Film
• Video Production
• Avid Media Composer
• Facebook Marketing
• Feature Films
• Film Production
• Social Media
• Final Cut Pro
• Compositing
• Entertainment
• Video Editing
• Directing
• Video
• Commercials
• Music
• Television
• Producing
• Documentaries
• Post Production
• Social Media Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Videography
• Integrated Marketing
• New Media
• Graphics
• Broadcast
• Final Cut Studio
• Hd Video
• Avid
• After Effects
• Google Adwords