Mark Norton
Award-Winning Content Creator | Creative Strategist | B2B Marketer | Creative Team Leader
- Role
- VP, Creative Strategy at Get Lift Agency
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Mark Norton
Available starting January creative professional with more than 25 years of experience in developing marketing strategies and creative content for a wide range of technology and B2B brands. Client experience: Citrix, ShareFile, BlackBerry, CoreLogic, McLane, Sybase/SAP, Ricoh, Teradata, Dell, AMD, Cerner and many others.
Experience
VP, Creative Strategy
Nov 2016 — Present · Austin, TX, US
I currently provide strategic leadership, driving creative and content strategy across multiple B2B technology clients while managing an agile team of in-house designers and senior contractors to deliver effective multi-channel marketing campaigns.• Directed creative strategies that grew our largest client, Citrix, by 400% in three years• Created more than 80 GTM campaign kits for Citrix channel partners, which played a key role in the company being awarded Channel Program of the Year by Forrester.• Scripted and produced series of explainer videos for ShareFile that became a core component of their demand generation strategy and drove millions of views.
Education
The University of Texas at Austin
BS, Advertising
1987 — 1991
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