Mark Nguyen
Senior Manager, Data Science and Analytics @ Chipotle Mexican Grill
- Role
- Senior Manager, Brand Insights and Analytics and Data Science at Chipotle Mexican Grill
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Mark Nguyen
With over six years at Chipotle Mexican Grill, I contribute to driving topline sales and enhancing decision-making through product analytics, A/B testing, and forecasting. My role as Senior Manager, Brand Insights and Analytics, involves collaborating with cross-functional teams, including Marketing, Finance, and Supply Chain, to optimize media tactics using media mix modeling and actionable insights. Passionate about building and empowering teams, I have advanced our analytical capabilities in Python, machine learning, and big data analytics. My goal remains focused on solving complex problems, fostering collaboration, and delivering impactful analytics solutions that support Chipotle’s growth and innovation.
Experience
Senior Manager, Brand Insights and Analytics and Data Science
Jun 2022 — Present · Orange County, CA, US
Drive ad effectiveness and ROI for Chipotle’s national promotions through audience propensity models • Support and develop GTM strategies for Marketing campaigns using data science and data visualizations• Drive executive strategies through Macro, Consumer, and Competitive intelligence research • Advise the Media team on optimal ad spend allocation using Media Mix Models• Deliver impactful marketing strategies and insights to the executive team
Education
University of California, Irvine - The Paul Merage School of Business
Masters, Business Administration
2011 — 2014
UCLA
Bachelor of Science, Double Majored Cognitive Science and Applied Mathematics
2002 — 2007
Skills
- Process Improvement
- Management
- Team Building
- Business Analysis
- Time Management
- Entrepreneurship
- Data Modeling
- Mysql
- Program Management
- Business Intelligence
- Powerpoint
- Microsoft Excel
- Data Analysis
- Marketing
- Data Mining
- Marketing Strategy
- Systems Modeling
- Leadership
- Javascript
- Vba
- Sales
- Testing
- Strategic Planning
- Project Management
- Visual Basic
- Visio
- Analysis
- Access
- Product Management
- Troubleshooting
- System Modeling
- Strategy
- Competitive Analysis
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