Mark Nelson
Chief Digital Officer @Kiosk Advertising Agency
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WORK HISTORY
Chief Digital Officer @Kiosk Advertising Agency
Los Angeles, CA, US
Tasked with providing the vision and oversight of marketing related activities, digital platform architecture and implementation. With a key focus on transforming mountains of data of consumer behavior to actionable data driven insights. Leveraging our vast knowledge of media performance, our clients analytics and customer lifetime value we build extensive plans and media investment models to maximize acquisition growth and efficiency.Manage a team of 17 talented professionals comprised of media specialists and analysts responsible for establishing processes, developing new frameworks and platforms. We craft media plans to communicate rich stories engaging people to build relationships with our clients products driving measurable action. Work closely to develop strategy, and lead production teams to help our clients build powerful and lasting brand connections. Additionally I help our clients grow brand equity and near-term business through strategic technology integrations. Notable Clients Include; Disney, PayPal, Pearson, Harvard Extension School, eBay, & Synchrony Financial
EDUCATION
Drexel University
Film/Cinema/Video Studies
SKILLS
ABOUT MARK NELSON
Information scientist and marketing professional with substantial experience in the Internet space; focusing on digital marketing, website strategy, usability, lead generation, eCommerce and email marketing. Experienced manager with a focus on team development and growth.Specialties: Team leadership, platform and technology selection and integrations, digital marketing, user experience & strategic optimization of websites, search, CRM, direct response marketing, lead generation, information architecture & website development.Accredited investor and venture capitalist providing startup funds for bleeding edge technologies and companies. Mentor and advisor to entrepreneurs and startups.
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