Mark Mulvihill
Manager, Data Science and Analytics @Razorfish
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WORK HISTORY
Manager, Data Science and Analytics @Razorfish
Chicago, IL, US
Job Summary: Help agency clients to continually improve the efficiency of their digital marketing. Work examples:Analyze client website traffic and user behaviorEnhance website event tracking via data layer updatesTest custom JavaScript tags after site launchesPlan and execute conversion rate optimization testsBuild data visualizations of digital metrics via business intelligence toolsAnalyze digital media campaigns and channel trendsCreate data-informed models for digital channel investmentsParticipate in client presentations to represent measurement teamTools Used: Analytics Tag Debugging Tools: Adobe Experience Cloud Debugger, ObservePointConversion Rate Optimization Testing Tools: Adobe Target, OptimizelyCloud Platforms: Google Cloud Platform, Microsoft Azure, Amazon Web ServicesData Visualization and Business Intelligence: Domo, Tableau, Google Data Studio, Power BIDigital Analytics: Adobe Analytics, Google Analytics 360Heatmap Tools: Crazy Egg, InspectletMedia Campaign Management: Google Marketing Platform (formerly DoubleClick), Kenshoo, MarinSocial Listening: Crimson Hexagon, SprinklrStatistical Programming Languages: Python, R
EDUCATION
Valparaiso University
Bachelor of Arts, Music Business
Chatham High School
High School Diploma, College Prep
SKILLS
ABOUT MARK MULVIHILL
I help my customers feel confident that their digital marketing budget is being spent as…
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