Mark Milkovich

About Mark Milkovich

EXECUTIVE SUMMARY:A high-performing executive event producer, partnership and sports marketing professional with a blend of strategic thinking, marketing, sales and analytical skills. Also, a proven track record for finding, fostering, and closing bold, innovative, and relevant complex institutional events, LIVE and digital, that lead to long-term business relationships and increased sales. Those Institutional events include DAVOS [speaker management], SIBOS [sponsorship management] CES, Mobile World Congress, VivaTech, NRF [sponsorships], and HMI [sponsorships], among others. EXPERTISE IN: Sports & Entertainment Marketing and Business Strategy Event Management and Operations Sponsorship Sales and Client Management Budget Planning and Management Business Development Team Management and Leadership KEY CAREER ACCOMPLISHMENTS:• Led the first-ever all digital Consumer Electronics Show [CES] from strategy to planning, training, execution, and overall end-to-end event management for Microsoft and CES [140K attendees, 1,900 paying sponsors, chat moderators, and 140 LIVE and pre-recorded sessions along with a LIVE media host desk spanning three full days• Executed 300+ domestic and international Institutional marketing events, influencing over 10M people, including CES, Mobile World Congress [MWC], VivaTech, NRF [sponsorships,] HMI [sponsorships,] and HIMMS [sponsorships]• 100+ successful brand/retail licensing marketing partnerships [e.g, UBER, Google, Amazon, Walmart, Target, EA SPORTS, Microsoft, Sony, NFL, NBA] which led to an average of 10% year-over-year sales growth• Spearheaded new business development strategies driving $10M+ in untapped revenue [GMR Marketing/MillerCoors]• Led the award-winning Uber/EA SPORTS Madden NFL 16 partnership [driving a sales increase for the franchise]• Negotiated and generated 25% annual cost-savings in marketing partnership rights fees TEAM + INDIVIDUAL RECOGNITION:• Nominated for the Champion Award in the U.S. Sales & Marketing Organization• GMR Marketing was named 2009 & 2011 Sports Consulting Agency of the Year – Sports Business Journal• 2011, 2010 Sports Consulting Agency of the Year Finalist – Sports Business Journal • Won the 2007 Miller Brewing Co. President’s Award for the USC/UCLA Cross Town Rivalry Program

Experience

1. Field Marketing Southwest Region Sports, Events, Alliance Partnerships, Retail & Media

   Molson Coors Beverage Company

   Aug 2024 — Present

   Leading all sports, entertainment, events, media, retail and partnership marketing- Events/Alliance partnerships, including contract negotiations, strategy, budgeting, POS, planning, execution, recaps and people/agency management- Partnerships/events include the WM Phoenix Open, Las Vegas Raiders, Arizona Diamondbacks, ASU, NMSU, Caesars Las Vegas and others- Retail marketing (on and off premise) end-to-end programming for the Molson Coors family of brands (approximately 17 brands)- Media – Strategically managing and deploying our media spend throughout the management unit (digital, social, OOH, etc.)

Education

• University of Wisconsin-Whitewater

  Bachelor of Arts (B.A.), Marketing/Advertising & Public Relations

Skills

• Contract Management
• Corporate Events
• Mobile Marketing
• Experiential Marketing
• Business Analysis
• Live Events
• Event Planning
• Brand Development
• Budget Reconciliation
• Sports
• Powerpoint
• Microsoft Excel
• Partnership Marketing
• Integrated Marketing
• Market Analysis
• Sports Marketing
• Budget Setting
• Client Services
• Sponsorship Sales
• Market Research
• Contract Negotiation
• Strategy
• Marketing
• Event Marketing
• Brand Management
• Marketing Strategy
• Sponsorship Marketing
• Entertainment
• Sponsorship
• Sponsorship Activation
• Product Marketing
• Brand Awareness
• Event Management
• Social Media Marketing
• Advertising
• Music
• Relationship Marketing