Mark Margarit
Director, Digital Marketing Strategy @John Hancock
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WORK HISTORY
Director, Digital Marketing Strategy @John Hancock
Boston, MA, US
EDUCATION
University at Albany
Bachelor of Science, Atmospheric Sciences; Minor Broadcast Meteorology
SKILLS
ABOUT MARK MARGARIT
I am at the forefront of delivering modern, integrated marketing…inventing and shaping ways for businesses to connect with people and gain measurable impact.I am an adaptable, innovative, and results-driven marketing professional with unique digital agency and in-house experience and a proven track record of delivering on multi-year Fortune 50 and 500 client projects, services, and solutions with up to $18M+ budgets. As account lead and product owner, I immerse myself in clients’ businesses, partner with them to craft business plans and marketing strategies, and deliver digital and technical solutions. I build strong relationships and motivated cross-functional teams, and I champion clients’ customers by developing exceptional creative messaging, customer service, and user experiences.Key accomplishments include:* Transformed a major automotive business by creating a new B2C eCommerce channel, building a website, expanding customer-based features and tools, leading technical integrations and operations, and more* Spearheaded several award-winning integrated campaigns and initiatives resulting in increased brand favorability and met or exceeded KPIs for clients* Built capabilities within an advertising agency including developing new, gold-standard processes to deliver flawlessly resulting in consistently high client satisfaction ratingsOutside of work, I am a dedicated Chihuahua dad and I love cooking and experimenting with recipes, running, and keeping up with the weather. I am an advocate for DEI and LGBTQIA+ causes and encourage celebrating diversity in and out of the workplace. Earlier in my career, I changed industries - how did I go from broadcast meteorology to advertising? Feel free to reach out and ask, or to connect, at m••••••••@gmail.com, or here on LinkedIn.Skills:360° Digital Marketing StrategyDigital TransformationIntegrated Brand CampaignseCommerce and Website DevelopmentAgile MethodologiesStorytelling and Communication
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