Mark Laurance
- Role
- Director of Offer and Pricing Strategy at Sap Concur
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mark Laurance
Strategic and results-driven executive with over 20 years of experience in financial…
Experience
Director of Offer and Pricing Strategy
Jun 2019 — Present
Oversaw Commercialization and Pricing transformation for the global leader in the Intelligent Spend Management industry. • Led post-merger initiative to integrate SAP Concur product and solution offerings into the SAP portfolio. • Performed “willingness to pay” studies through value-chain and market-basket analyses that transformed product and solution offerings into innovative packages with a high propensity-to-purchase. • Piloted market expansion in 6 countries to acquire 545 net new logos and additional $130M in bookings. • Created go-to-market strategy to monetize more effectively and materially increase sales velocity through unified sales motion. • Developed new Cloud pricing models to define comprehensive pricing and packaging strategy to support long-term business strategy and growth plans.
Education
University of Washington
BS, Astronomy
University of Washington
MS, Astronomy
University of Washington
BS, Physics
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