Mark K.

About Mark K.

Mark King Sales and Marketing Director / Vice President: With over 20 years of domestic and international experience Managing Sales and Marketing teams including: Direct Sales Forces, Manufacturers Reps, Customer Service, Dealer / Distributor Development, Product Management, and New Product Development, for both manufacturers and distributors in the Automotive and Industrial OEMs and Aftermarkets.My specific talent is: Finding and Developing new products and markets that align with my company’s manufacturing processes, developing the strategies and tactics to acquire new customers for my company’s current products, and developing new products and value added services for my company’s current customers; then managing the Sales Force to implement the tactics necessary to meet the companies sales and profit objectives.I have managed a broad range of products including: Plastic extrusion, rubber extrusion, plastic injection molding, rubber injection molding, janitorial and MRO chemicals, cutting tools, fasteners, textiles, chemical protective clothing, safety products, and heat exchangers. Some of those markets include: Automotive OEM, Automotive Aftermarket, Heavy Construction / Mining Equipment & Vehicles, Agricultural & Dairy Equip, Chemicals, HVAC, Capital Equipment, Petrochemical / Oil Refining, Safety Equipment, Military, and Clean Rooms.This broad experience, coupled with research and interfacing with customers enables me to spot new market and product opportunities from a fresh new perspective, and then align those opportunities with my company\'s current manufacturing capabilities. This allows us to penetrate the market faster and at a lower cost.Specialties: Automotive OEM, New Product Development, Marketing, Sales Management, Dealer / Distributor Development, Product Introductions, Stage Gate, Branding, Product Management, Budgets, Strategic Planning, Forecasting, Market Penetration, Search Engine Optimization, SWOT Analysis.

Experience

1. Director of Sales and Marketing

   Okamoto Sandusky Manufacturing

   Jun 2013 — Present · Sandusky/Cleveland, OH, US

   Okamoto Sandusky Manufacturing LLC, is a $100 Million Dollar Automotive OEM Tier 1 Manufacturer of: Laminated PVC, TPO and TPU products for use in \"A\" surface Automotive Interior applications such as: Seating, Door Panels, Center Consoles, Glove Boxes, and Instrument Panels. Okamoto has Manufacturing Plants located in the US, Japan and China.Developed and Accountable for yearly sales and marketing budget, forecast, short and long term strategy. Responsible for directing and leading the sales and marketing teams in the US / Canada and Mexico of - 8 direct sales reports, 3 Quality Service Tech Representatives, and the Customer Service Department in order to meet yearly sales, budget and ROI goals, and lead acquisition. Analyzed sales and profitability data in addition to competitive trends, SWOT analysis, and field travel to develop and implement tactics to meet long, mid, and short-term strategies and objectives. Identify and open discussions with potential acquisitions.• Increased sales from $50M to $85M by adding several new platforms and applications through leveraging OEM and Tier 1 contacts.• Developed the Strategic Direction for the company and developing brand identity.• Accountable for management and development of the Sales Force, and Customer Service Including: sales force evaluation, training. • Accountable for developing yearly sales forecast and budget. • Responsible for management of New Program launches including PPAP, APQP.• Responsible for Inventory control and purchasing of $30M imported Finished Goods Products.

Education

• Kent State University

  Bachelor of Arts (B.A.), Business Management

  1978 — 1984

• Kent State University

  Bachelor of Science (B.S.), Finance

Skills

• B2b
• S&Op Implementation
• Management
• New Product Roll Out
• Event Planning
• Sales Management
• Sales Force Development
• Forecasting
• SEO
• Strategic Financial Planning
• Advertising Collateral
• Product Development
• Automotive Aftermarket
• Automotive
• Industrial Safety
• Sales Presentations
• Market Planning
• Manufacturing
• New Market Expansion
• Strategic Planning
• Business Development
• Product Management
• Taking New Products to Market
• Trade Shows
• New Market Growth
• Sales Operations
• Oem Negotiations
• Customer Service
• Literature
• Strategy
• Marketing Research
• Heat Exchangers
• Introducing New Products
• Customer Satisfaction
• New Business Development
• Business Intelligence
• Market Trends
• Negotiation
• Marketing Management
• New Product Implementations