Mark Phelps

Product Owner - Decisioning @BT Group

Bristol, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2021 — Present

Product Owner - Decisioning @BT Group

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Bristol, GB

EDUCATION

1991 — 1995

Royal Holloway, University of London

Bachelor's Degree, Economics and Business Administration

1982 — 1990

Chepstow Comprehensive School

A-levels, Maths, Physics and Economics

SKILLS

Database MarketingMarketingCampaignsBusiness IntelligenceStrategyE-CommercePpcCustomer AnalysisDirect MailCustomer InsightUnicaEmail MarketingAnalyticsTeam ManagementLoyalty ProgramsData AnalysisSegmentationBrand LoyaltyQlikviewCampaign ManagementData ModelingAnalysisPredictive AnalyticsBusiness ObjectsB2b MarketingLoyalty MarketingDirect MarketingMarket ResearchMarketing AnalyticsWeb AnalyticsIntegrated MarketingDigital MarketingRelationship MarketingMarketing AutomationData MiningMarketing ResearchManagementCrmLead GenerationCustomer Acquisition

ABOUT MARK PHELPS

With 20+ years\' experience of working within the Marketing, Analytics, and Technology functions, Mark has been responsible for designing, delivering and optimising a wide variety of strategic solutions to the challenges of a modern digital marketing function. All these strategies are designed to maximise the organisations investment in consumer and business data, to drive growth and generate a positive ROI on all Marketing activity, through the use of analytical approaches. Specialties: Marketing strategy and deliveryMarTech platforms and cross-product integration Data-driven digital marketing adoption and optimisationManagement of 3rd party agencies, creative and technology suppliers

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Mark Phelps — Product Owner - Decisioning at BT Group in Bristol, GB | Unifers