Mark Joseph Gorton
Creative Director at The Outset
- Role
- Creative Director at The Outset
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Creative Director
Feb 2025 — Present · New York, NY, US
Partner with CMO, CEO and Founder to develop brand vision, messagaging + identity and ensure consistency at all touch points- Concept product launches + lead photo shoots for all categories: campaign, retail, social and digital- Draw from extensive network of creatives in order to identify and select the most on-brand and cost effective photographers, stylists, and all facets of pre production- Responsible for all phases of design life cycle, from new overall concept development to timely release of individual assets- Develop on brand and on trend packaging designs for new products, gift sets and retailer offerings- Oversee creative team budget, partnering closely with finance to track and providing creative solutions to meet business needs within budget
Skills
- Typography
- Digital Illustration
- Flyers
- Logo Design
- Layout
- Brochures
- Business Cards
- Graphic Design
- Corporate Identity
- Illustrator
- Adobe Creative Suite
- Illustration
- Indesign
- Art Direction
- Visual Communication
- Posters
- Web Design
- Graphics
- Branding & Identity
- Dreamweaver
- Packaging
- Vector Illustration
- Image Manipulation
- Photoshop
- Creative Direction
- Mac
- Brand Development
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