Mark Johansen

About Mark Johansen

Contact me at m••••••••@gmail.com. Business Leader with over 20 years of marketing and leadership experience in consumer and industrial products. Strong technical foundation coupled with excellent business acumen. Engineering undergrad degree and an MBA.P&L experience and track record of strategic leadership in brand, channel, and product management that increased sales, profitability, market share, and customer satisfaction. Expertise in capturing voice of the customer using qualitative and quantitative tools and leveraging that knowledge to build executable innovation and product development strategies; creating sustainable competitive advantage. Strong financial acumen, data analysis, and ROI expertise.Skilled in developing omichannel marketing assets and using digital marketing (social media, SEM, digital advertising, paid retargeting, etc.) to increase awareness, drive traffic and increase close rates.Expertise in B2B marketing; simultaneously focusing on all channel touch points – building strong relationships with transactional customers (OEM’s) while driving channel & end user preference and brand advocacy. Skilled at leveraging analytics to capture and analyze online product reviews, then building and executing marketing assets to highlight strong reviews and improve poor/moderate scores. Excellent communication skills, fostering collaboration with external advertising agencies to develop and execute comprehensive media strategies. Maximized ROI on print and digital advertising. Conducted quarterly media reviews to measure impressions, open rates, CTR, and CPC.Excellent written and oral communication skills. Featured presenter at executive level meetings. Expertise in Strategy, P&L Management, B2B Marketing, Consumer Products Marketing, Innovation, NPD, Brand, Digital Marketing, Sales Growth.

Experience

1. Vice President Marketing

   Acs Group

   Jan 2018 — Present · New Berlin, WI, US

   B2B Marketing | Product Management | NPD | Aftermarket | Service | Industry 4.0Senior Marketing Executive and Business Leader for the ACS Group, a Harbour Group Company. Global responsibility for marketing, strategy, product management, aftermarket, service, and industry 4.0. Key responsibilities include Product Marketing, Channel Marketing, New Product Development, Economic Forecasting, Competitive Intelligence, Pricing, Communications, and Advertising in support of business growth and profitability. The ACS Group is the market leader in auxiliary equipment for the plastics processing industry. Our leading product line, including size reduction equipment (granulators and shredders), material conveying equipment, metering and blending devices, heat exchangers (mold temperature control units and chillers), drying systems, and presses are marketed under such recognizable brand names as AEC®, Sterling®, Sterlco®, Cumberland®, Wabash® and Carver®.

Education

• University of Central Arkansas

  MBA, Marketing & Finance

• Milwaukee School of Engineering

  BS, Mechanical Engineering Technology

Skills

• Pricing Strategy
• Customer Satisfaction
• New Business Development
• Consumer Insight
• Product Lifecycle Management
• Pricing
• Public Speaking
• P&L Management
• Marketing
• Capital Budgeting
• Lean Manufacturing
• Strategic Communications
• Continuous Improvement
• Competitive Analysis
• Multi-Channel Marketing
• Channel Strategy
• Advertising
• Digital Marketing
• Marketing Management
• Consumer Marketing
• Strategic Planning
• Product Management
• Market Research
• Public Relations
• Inspirational Leadership
• Product Marketing
• Supply Chain Management
• Leadership
• Strategy
• M&a Analysis
• Brand Management
• Cross-Functional Team Leadership
• Economic Forecasting
• Competitive Intelligence
• Marketing Strategy
• Product Development
• B2b Marketing
• Talent Management
• Financial Analysis
• Product Launch