Mark Morgan

About Mark Morgan

I am a strategic marketing leader fueled by curiosity, vision, and the excitement of building brands that solve real-world challenges. With over 15 years of experience across diverse categories—from the rugged world of outdoor apparel and powersports to the high-stakes sectors of financial services and healthcare—I specialize in translating deep consumer insights into national growth.Currently, I lead the dual-brand portfolio for Pinnacol Assurance and EverPeak. My mission is two-fold: stewarding the market leadership of Pinnacol in Colorado, while driving the national expansion strategy through EverPeak. I built the EverPeak brand from the ground up, successfully launching it in 17 states to provide small and mid-sized businesses with the hardest-working insurance on the market.Before my executive leadership roles, I spent a decade in the agency world (The Integer Group, Factory Design Labs, HLK) shaping the strategic direction for iconic brands like Visa, Kraft, Pepsi, Polaris, Eddie Bauer, and MillerCoors.I believe that brand strategy is a performance lever. Whether I’m optimizing multi-million dollar budgets or mentoring a high-performance team, my focus is on delivering efficiency, driving growth, and ensuring our brands resonate as deeply as they perform.

Experience

1. Head of Marketing

   Pinnacol Assurance

   Jan 2026 — Present · Denver, CO, US

   National Expansion Lead: Spearheaded the foundational brand development and market entry strategy for EverPeak—a Pinnacol subsidiary—successfully scaling the brand into 17 states to serve as the national expansion arm of Pinnacol.Dual-Brand Stewardship: Managing the performance and reputation of two distinct brands—Pinnacol (Colorado legacy) and EverPeak (National expansion).Operational Leadership: Directing the allocation of the marketing operating budget across both brand teams to maximize ROI and lead generation.Strategic Alignment: Acting as the primary liaison to the CMO to align marketing initiatives with Sales, Product, and Customer Service goals.Culture of Innovation: Leading a high-performance team with a style rooted in curiosity, fostering a culture of strategic rigor and creative excellence.

Education

• South Dakota State University

  BS, Double Major: Mass Communication-Advertising and Business Economics

Skills

• Advertising
• Social Media Marketing
• Marketing Research
• Customer Insight
• Marketing Communications
• Marketing Strategy
• Start-Ups
• Market Research
• Media Planning
• Brand Development
• Creative Strategy
• Strategic Planning
• Marketing
• Social Media
• Market Planning
• Digital Marketing
• Integrated Marketing
• Qualitative Research