Mark James
Founder & CEO @differentology
Signup · Get unlimited contacts
WORK HISTORY
Founder & CEO @differentology
HK
I started at the bottom (Exec). and continue to learn and grow today (CEO).Differentology is a research consultancy that rips up the rule book. we challenge the industry, working at the intersection of data, human behaviour, technology and creativity.Celebrating a decade of growth. from a one person startup, to 50+ talented individuals.Proud of our people. researchers, insight experts, project managers, data analysts, designers, videographers. Unique people with unique skillsets that provoke different thinking.Embracing company culture. embedding cultural KPIs into our evaluation process. No matter who you are, where you\'ve come from, or what your experience is, everyone has a say, and every idea is valid. Championing changes in policy. including paid internships, apprenticeship entry scheme, gender pay gap, net zero, inclusion, neurodiversity, disability, menopause, fertility, miscarriage, personalised religious holidays.Advancing the industry agenda. conference speaking at MRS, MRG and AdWeek on topics from innovation, to sustainability, to brand authenticity.2023: Finalist - MRS Agency of the Year.2023: Finalist - MRS Best New Venture.2023: Finalist - MRG Best New Tech Innovation.2022: Finalist - MRS Award for Media Research.2022: Winner - Mediatel Research Agency of the Year2021: Winner - MRG Best Agency Team.
EDUCATION
Northumbria University
Masters Degree (MA), Marketing
Durham University
Professional Development
Nottingham University Business School
BA (Hons), Industrial Economics
SKILLS
ABOUT MARK JAMES
I’ve been working in the marketing industry for over 20 years; collecting research data, adding meaning to transform data into insight, then delivering findings to increase the knowledge and understanding of clients. This increased knowledge allows my clients to make better decisions.I’m interested in new ways of collecting research information, and innovative ways of communicating findings so people stand up and take notice.I started off at the bottom (Junior Exec) and continue to learn and progress today (Board Director).Prior to work I completed a Masters Degree in Marketing, qualifying with Distinction.I split my time between the metropolis of London and my native North East, loving both my work and family life in equal measure.Specialties include:• Consumer insight• Brand strategy• Market profiling / segmentation• Communication optimization / creative testing• Market monitoring / brand tracking• Advertising effectiveness / ROI• Bespoke research
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.