Mark Jackler
Marketing Strategy/Direct to Consumer/Integrated Marketing Campaigns/Go-to-Market /Subscription models
- Role
- Marketing Product Strategy and Execution at Verizon
- Location
- Westfield, NJ, US
- LinkedIn followers
- 500 followers
About Mark Jackler
Outstanding strategic marketer with deep experience creating and executing direct to…
Experience
Marketing Product Strategy and Execution
Jan 2007 — Present · NJ, US
Marketing Lead, CRM Dec. 2015-PresentCreate programs that increase myverizon.com digital usage and website engagement. Defined digital marketing strategies and customer journeys. Created and executed targeted consumer campaigns (email, web, text) which increased electronic billing penetration by 50% and saved $MM+ Lead the go-to-market strategy. Run user experience and A/B testing Transform messaging communications to improve customer experience and reduce customer service callsAssociate Director, Growth Marketing Oct. 2012-Nov. 2015Managed team that created demand generation plans, developed go-to-market launch strategies, and executed campaigns across multiple digital and retail store channels Developed quarterly marketing and offer plans supporting $1B product and mobile app portfolio (e.g. NFL Mobile, Cloud) Launched 100+ programs that increased sales and reduced churn. Integrated marketing campaigns used social, digital, traditional media, out of home and retail tactics Generated 100K+ tablet and smartphone sales Led Multicultural marketing: created and launched local sponsorship that exceeded acquisition target by 20% Associate Director, Market Research and Insights Oct. 2011-Oct. 2012Managed team, multi-million dollar budget, and external vendors. Produced and executed 25+ qualitative/quantitative market research projects Negotiated vendor contracts and reduced costs by 10%Associate Director/Manager, Brand & Product Marketing Strategy Jan. 2007-Oct. 2011Managed team and external vendors. Developed campaigns, offers and new products Generated 2-5 year consumer product roadmaps and delivered recommendations to executives Developed new products/offers, increased revenue by $200MM. Provided customer requirements, collaborated on business case development, created go-to-market strategies
Education
Binghamton University
Bachelor's degree
NYU Stern School of Business-MBA
MBA
University of Georgia - Terry College of Business
Certificate
Skills
- Sales Operations
- Go-to-Market Strategy
- Business Development
- Forecasting
- Market Analysis
- Sales
- Wireless
- Mobile Devices
- Customer Relationship Management (Crm)
- Market Research
- Marketing
- Strategic Planning
- Cross-Functional Team Leadership
- Planning
- Marketing Strategy
- Project Planning
- Leadership
- Product Marketing
- Vendor Management
- Competitive Analysis
- Telecommunications
- Product Development
- Business Strategy
- Crm
- Pricing
- Team Leadership
- Strategic Partnerships
- Business Planning
- Retail
- B2b
- Direct Marketing
- Product Management
- Strategy
- E-Commerce
- Management
- Team Building
- Account Management
- Product Launch
- Segmentation
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