Mark Hurtado

About Mark Hurtado

Highly accomplished Food Service Sales Professional. Top performing experienced Regional…

Experience

1. Senior Regional Sales Manager-west

   Ghirardelli Chocolate Company

   Apr 2015 — Present

   2022 Sales Manager Of The Year Responsible in the West for gaining new Chain Restaurant accountsSolely responsible for managing the Broker network for the West Region - consisting of 7 Food Service Brokers across 7 States and 1 Business Development Manager Develop and train Brokers and BDM on how to maximize our product line with our Food Service/On Premise CustomersResponsible for calling on large Food Service accounts Achieve our PPD Division sales priorities, new distribution targets, and trade marketing/brand awareness initiatives with both Operators and DistributorsEffectively manage key direct customers personallyCommunicate monthly to Senior Management our monthly sales results to include all Brokers and BDM sales resultsResponsible for training Brokers on Key Account Calls Effectively manage trade management spending, Cognos, GPS (trade spending system)Cultivate in store marketing/merchandising efforts & participates in West Region Trade ShowsCRM and SAP knowledge and exposure

Education

• UCLA Anderson School of Management

  Richard Riordan Fellowship Program

• University of Southern California

  BS - Bachelor of Science

• University of Nebraska-Lincoln

  MBA - Master of Business Administration

Skills

• Direct Store Delivery
• Nielsen
• Income Statement
• Timely Decision Making
• Sales Growth
• Market Planning
• Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Time Management
• P&L Management
• New Business Development
• Retail Category Management
• Demand Planning
• Forecasting
• Sales Operations
• Pricing Strategy
• Microsoft Excel
• Competitive Analysis
• Start-Ups
• Customer Insight
• Food Service
• Beverage Industry
• Purchasing
• Account Management
• Key Account Development
• Frozen Food
• Distributed Team Management
• Customer Marketing
• Inventory Management
• Categorization
• Marketing Management
• Market Analysis
• Integrity
• Sales Presentations
• Merchandising
• Pricing
• National Accounts
• Key Account Management