Mark Potter

About Mark Potter

Since graduating with my Master\'s out of Carnegie Mellon University\'s Human-Computer Interaction Institute with a specialization in Educational Technology and Applied Learning Science in 2014, I have committed my career to helping organizations build learning experiences that both help instructors instruct and learners learn in the most effective way possible. From empathizing with learners and instructors to ensure products appropriately meet their needs to being a change leader in bringing learning sciences and design thinking to educational organizations, collaborating with a wide range of professionals to help them make an impact on the learning of millions of people around the world drives me and my passion for learning forward. Currently, my focus is iterating on and strategizing around the end to end efficacy pipeline for learning products at Pearson. This involves building and maintaining relationships with a variety of stakeholders across the organization, understanding their products and needs of their customers, and helping connect them with the right efficacy and learning research resources at the right time in the life cycle of their products or capabilities.

Experience

1. Sr Product Owner - Platform Experiences

   McGraw Hill

   Jul 2024 — Present

   Own investment business cases supporting platform strategy; inclusive of financial forecasts, defining KPIs, obtaining approval, operationalizing, and executing the business cases-Partner with business and product leadership to create a market-focused development roadmap that delivers customer value and maximizes revenue opportunities; accountable for the success of platform build delivered to market -Partner with business, marketing, and other stakeholders on all aspects of the Go to Market Plan for new features, including but not limited to data capture needed, timeline of release to customers, training, and communication to internal and external customers-Own market and user research to gain a deep understanding of customer needs, challenges, and motivations as well as, market segmentation & the competitive landscape as it relates to platforms and functionality-Leverage data throughout the product lifecycle to make informed decisions, inform innovative ideas, and create superior experiences for customers -Partner with technical and product leaders across the organization to align strategy and platform investments and work closely with technology product managers to create compelling, high-quality customer experiences -Operate at both the strategic and tactical levels and form strong cross-team partnerships that cultivate strong product culture and ensure combined success for the product organization-Measure and report on in-field product performance against KPIs and adjust strategies and tactics as needed updating internal stakeholders -Partner with customer support, sales team and other stakeholders to troubleshoot and resolve customer pain points and drive continuous product improvements-Responsible for representing the voice of the customer, business acceptance testing (BAT) execution, and product training for Portfolio/Marketing/Sales partners

Education

• State University of New York at Oswego

  B.S.; B.A., Accounting; Information Science

  2007 — 2012

• Carnegie Mellon University

  Professional Masters, Educational Technology and Applied Learning Science

  2013 — 2014

Skills

• Statistics
• Design Thinking
• Css
• Strategy
• Evidence-Based Design
• Html
• E-Learning
• Teamwork
• Programming
• Public Speaking
• Customer Service
• Change Leadership
• Cognitive Task Analysis
• Powerpoint
• Sql
• Learning Science
• Microsoft Office
• Analysis
• Access
• Java
• Data Analysis
• Rapid Prototyping
• Research
• Instructional Design