Mark Homonai

About Mark Homonai

OPTIMIZER: Data driven mindset with a deep understanding of the end to end user journey with the drive to always improve. Optimize. Always. In All Ways. DIGITAL PRODUCT OWNER/PRODUCT MANAGER: Highly skilled at communicating and collaborating with marketing, creatives, developers and stakeholders from discovery to publishing.DIGITAL MARKETER: Strategically create and express brand value propositions focused on KPIs.PROJECT MANAGER: Able to manage and prioritize projects, budgets and resources to drive projects to completion.CONNECTOR: Passionate about thoughtfully developing strategic partnerships within and across communities.SKILLS:Conversion Rate Optimization Digital Product Ownership eCommerce (end to end) Personalization & IndividualizationProgram Management Digital Marketing Strategy Resource Management Agency Relationship Management Searchandising Insights from Analytics Agile Project Management Demand Generation SEO (On-Page & Local) PPC User Experience (UX) Marketing AutomationTECHNOLOGY:Adobe Experience Manager | Amazon Marketing Services | Amazon Vendor Central | Atlassian | Bloomreach | BigCommerce | Certona/Monetate | Criteo | Emarsys | Google Analytics | Google Optimize | Google Tag Manager | HubSpot | JIRA | Magento | Marketo | Microsoft Office | Microsoft SharePoint | MIRO | Oracle WCS | PayPal | Publicaster | SAP Hybris | Sitecore | Smartsheet

Experience

1. Web Product Manager, Global Smb Ecommerce

   Lenovo

   Jun 2021 — Present

   Managing end-to-end requirements for Software & Services on Lenovo.com, working closely with business stakeholders to quantify business impact and business case for new eComm capabilities. Coordinating with business stakeholders to define and execute requirements for over 30+ worldwide sites. Working with internal IT and other supporting teams to implement requirements.Lead cadence calls with stakeholders and executives to ensure that deliverables are on schedule and open issues are addressed.Ensure users and stakeholders are trained on new features/functions and how to manage enablement or issues.Document and analyze process flows, integration mappings and changes to supporting procedures.

Education

• Kent State University

  Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

  2001 — 2005

Skills

• Social Networking
• Social Media Marketing
• Microsoft Excel
• Inbound Lead Generation
• Search Engine Optimization (SEO)
• Corporate Branding
• Social Media
• Advertising
• Trade Shows
• Business Strategy
• Keyword Research
• Adobe Creative Suite
• Illustration
• Google Adwords
• Google Analytics
• Landing Page Optimization
• User Experience
• Marketing Strategy
• Sem
• SEO
• Event Planning
• Event Management
• Marketing Copy
• Brand Development
• Marketing
• Project Management
• Account Management
• Ppc
• Sales
• Wholesale
• Email Marketing
• Market Research
• Online Marketing
• Creative Strategy
• Digital Marketing
• Wordpress
• Facebook