Mark Hodson

WORK HISTORY

EDUCATION

ABOUT MARK HODSON

Currently: Head of Research at OnePoll. Most recently; Customer Insight Manager with the British Heart Foundation. Prior to that, worked as Market Research Manager at Visa Europe. I have had a wide and varied career in MR: I set up CSI trackers at London Underground and the RAC and I ran the research which led to British Gas dropping the quarterly standing charge. Experience of quantitative research (online, face-to-face, telephone, SIMALTO, stated preference and hall tests), qualitative research (groups, depth interviews, NLP) and of less common research techniques such as observational, mystery shopping and tachistoscopic. I have created research functions “from nothing” at the RAC and at ONdigital and from a small base at YouGov and Opinium. I am confident in my ability to recruit and build a good team and to develop business. I do not consider myself a ‘cold seller’, but a developer of existing business relationships. • Highly experienced Market Researcher, grounded in all disciplines: • Expert in questionnaire design (self-completion paper based, face-to-face, CATI, CAPI, HTML/web enabled, & c.). • Proficient in data analysis (spec. writing, factor analysis, cluster analysis, analysis of qualitative transcripts, NeuroLinguistic Programming applications & .c). • Skilled in qualitative research. • Experienced in “in vivo” research (Mystery Shopping, video behavioural analysis, tachistoscopic methodologies & c.). • Project managerial experience in New Product Development; New Media design and development; Customer Satisfaction measurement and tracking. • Skilled presenter – to audiences ranging from 500 (MRS Conferences) to one person. Experienced in SPARQ (Panel Plus), Automate and SNAP (Survey Analysis Package). Specialties: Quantitative research; online, face-to-face, telephone, SIMALTO, stated preference. Questionnaire design. Qualitative research; groups, depth interviews.