Mark Hara

COO, President of Insurance and President of New Ventures @Bold Penguin

Columbus, OH, US
MOBILE NUMBERS
+18•••••••06

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WORK HISTORY

Aug 2018 — Present

COO, President of Insurance and President of New Ventures @Bold Penguin

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Columbus, OH, US

Built and scaled sales, marketing, customer care and operations to create #1 SaaS platform in commercial insurance.

EDUCATION

N/A

University of Dayton

MBA, International Finance

N/A

The Ohio State University Fisher College of Business

B.S.B.A, Marketing

SKILLS

Global MarketingStrategic PlanningBrand ArchitectureAdvertisingStrategyLeadershipMulti-Channel MarketingP&L ManagementProduct LaunchBrand DevelopmentSegmentationMarket ResearchShopper MarketingIntegrated MarketingStrategic PartnershipsStrategic ThinkingMarket PlanningMarketing ManagementMarket AnalysisCustomer AcquisitionCommercial InsuranceCompetitive AnalysisDigital MarketingRelationship MarketingMarketing CommunicationsInsuranceConsumer ProductsMarketingAnalyticsConsumer BehaviourSocial Media MarketingCustomer InsightBrand ManagementCross-Functional Team LeadershipCompetitive IntelligenceMarketing StrategyInnovationPositioningPricingSales

ABOUT MARK HARA

Executive leading strategy, operations and product development with three Fortune 100 companies and start-ups serving B2C and B2B customers to create profitable customer acquisition, engagement and retention. Brand and product marketer with proven track record leading innovation to create and grow multiple billion $ brands in CPG, Healthcare, Insurance and Financial Services where focusing on customer needs matters. Love to build and manage energized teams to be able achieve what many think is not possible. Specialties: Marketing Strategy, Team leadership, Social, SEO, SEM, Lead management, e-comerce, CRM/loyalty, Personalization, Content, Mobile and web, Product and service innovation - insights to in-market launch, Go to market strategy, Segmentation, Advertising, Brand building, Agency management, Public relations, P&L accountability, Membership and Affinity marketing, Direct marketing and Customer experience.

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