Mark Halliday

About Mark Halliday

Transitioning GTM stacks from monolithic to cloud-based, composable, ai-informed…

Experience

1. Director, Demand Generation and Marketing Ops

   ExaGrid

   Jan 2014 — Present

   B2B tech marketing is different than other marketing. Especially in the mid to upper market. I understand this audience, and use that knowledge to help grow ExaGrid: • Own the setup and management of the Marketing tech stack and the sales tech stack, ensuring seamless data and process integration between tools and platforms: Salesforce, Salesloft, Marketo, 6Sense, Ringlead, Zoominfo, Apollo, Cognism, LinkedIn, Validity • Create, execute, and optimize multi-channel campaigns for both demand creation and demand capture, for prospects, resellers, and technical partners • Operationalize and maintain the lead lifecycle framework, ensuring high-intent actions are immediately visible to sales, and that people are properly identified to be at a specific lifecycle • Ensure all CRM data is clean, correct, consistent, and current • Establish reporting and metrics for executives, operational teams, marketing and sales • Drive the execution of the marketing and sales operational roadmaps, ensuring technology is evaluated, selected, negotiated, and implementated to high standards • Joined at the hip with sales and marketing colleagues to understand what pain points our internal clients have and what opportunities technology and process can provide to make the jobs of our teams better • Lead and mentor a small team of data professionals who advance our capabilities • Rebalance paid marketing to gain customers at a lower acquisition cost • Recruit and engage the channel through specific reseller campaigns • Run marketing on the least fuel to cover the greatest mileage

Education

• University of Massachusetts Lowell

  Bachelor of Science - BS, Information Technology