Mark Hafner

About Mark Hafner

Current Focus:Consumer-centric value realization, generative AI enablement, responsible AI practices, predictive analytics portfolio management, machine learning/data science-driven innovation, product strategy and competitive positioning, product roadmap execution, opportunity assessment, social determinants of health use cases, purposeful information integrationCollaboration Interests- Realizing the potential of general purpose technology to enrich the quality, support personal growth and economic benefits for humanityPersonal Interests- National, regional and international challenges to electrification and energy transition- Industrial policy – effectively addressing barriers to capital flows, economic strategies, natural resource, capability and technology- The China challengeProfessional Scope: Multidisciplinary and collaborative learner, highly successful track record of mission-critical capability delivery, proven thought leader, accountable problem solver, collaborative team player, committed to realistic assessment of challenges, finding a viable path forward and achieving results. Experienced in Clinical Cost Containment Strategies, leveraging both core healthcare and innovative consumer data to realize analytics-based solutions that address key business priorities; foster engaged and empowered consumer healthcare engagement spanning Medicare Stars, Government, ACA and Commercial populations, Population Health Management.Education:Masters of Business Administration (Yale University)BS Computer Engineering, Current Focus:Consumer-centric value realization, predictive analytics portfolio management, machine learning/data science-driven innovation, product strategy and competitive positioning, product roadmap execution, opportunity assessment, social determinants of health (SDoH) use cases, purposeful information integrationEducation:Masters of Business Administration (Yale University)BS Electrical Engineering, Computer Engineering dual major (University of Missouri)Minor: Mathematics (University of Missouri)Minor: Mathematics

Experience

1. Product Owner, Consumer Health Insights Product

   Elevance Health

   Oct 2010 — Present

   Product Owner, Consumer Health Insights Product (2016 – present)•Accountable for execution/delivery of product roadmap capabilities; directed activities of broad team (comprised of IT, analyst, project management and Scrum Master) via Agile project methodology•Coordinated portfolio execution of data science-driven predict analytic models; ensure delivery and integration effectiveness•Strategic and tactical alignment and integration accountability to ensure product and initiative objectives are fulfilled•Product roadmap co-owner; product and project budget development and management•Personally oversee innovation opportunities such as social determinants of health data and use cases, cross-channel and real-time consumer health impactability initiatives, behavioral science application, message/channel optimization. •Drive innovation/data pipeline capability refinement to differentiate analytics, enhance or create use case value. Examples include SDoH, clinical and nurse notes (text recognition), social media opportunities, census and public data, 360 consumer journey touch points. Analytics Portfolio Manager/Healthcare Analytics (HCA) Strategy and Integration (2010 – 2015)• Coordinated across a broad set of stakeholders to create and maintain the HCA Playbook (roadmap) and delivery Business Case for Data Warehouse/Infrastructure portfolio. This encompasses HCA priority initiatives such as enterprise data warehouse, enterprise dimensional model, Hadoop platform introduction.• Lead for all project execution for Government Business Division initiatives such as Medicare Advantage migration, multiple Medicaid migrations, and GBD platform warehouse integration. Ensure optimal solution alignment with enterprise analytics capabilities and warehouse strategies. • Led development and delivery of Information Management/Population Health Management enterprise initiative supporting Medicare Stars program expansion.

Education

• University of Missouri-Columbia

  BS, Electrical Engineering, Computer Engineering

• Yale University

  MBA, Management

Skills

• Enterprise Software
• Budgets
• Strategic Planning
• Master Data Management
• Information Management
• Management
• Team Building
• Vendor Management
• Sdlc
• Integration
• Solution Architecture
• Requirements Analysis
• Pmo
• Pmp
• Leadership
• Project Management
• Strategy
• Quality Assurance
• Governance
• Business Process Improvement
• Business Analysis
• Healthcare
• Program Management
• Process Improvement
• Cross-Functional Team Leadership
• Requirements Gathering
• Software Development Life Cycle (Sdlc)
• Business Process
• Predictive Analytics
• Portfolio Management
• Executive Management