Mark Good

Chief Commercial Officer (CCO) @Fortuna Gaming Ltd

Newcastle Upon Tyne, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Chief Commercial Officer (CCO) @Fortuna Gaming Ltd

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Newcastle upon Tyne, GB

EDUCATION

2001 — 2005

Heriot-Watt University

2:1 MA (Hons), Management

SKILLS

Business-to-Business (B2b)Data AnalysisSegmentationCustomer Lifecycle ManagementCustomer EngagementCustomer ResearchB2cMarketing StrategyMarketing ManagementMarket AnalysisStrategyEmail MarketingOnline AdvertisingOnline CasinoMarketing CommunicationsDirect MarketingCustomer AnalysisDirect MailSocial Media MarketingOnline MarketingCustomer Relationship Management (Crm)Marketing AnalyticsGoogle AnalyticsCustomer InsightCustomer RetentionBusiness DevelopmentDigital MarketingLeadershipMarketingDatabase MarketingManagementRomiWeb AnalyticsOnline GamingCrmAnalyticsBusiness Strategy

ABOUT MARK GOOD

As an accomplished Company Director, Board Member and UKGC PML holder, I have amassed over a decade of experience in marketing, management and leadership within the highly competitive online gaming and betting industry. In my previous role, I was responsible for the revenue growth and P&L performance of a business portfolio that included some of the most recognisable brands in the industry, such as Pink Casino, Crown Bingo and Bet UK. Within six years, we achieved an eight-figure exit for the owners, a testament to the innovative and results-driven strategies that were implemented by me and my teams.One of my key achievements was building a successful business from less than 15 office-based staff to over 120 FTE within six years, specialising in marketing whilst also providing managed services throughout the value chain. I personally oversaw a wide range of services, including; target market definition, domain name selection, brand positioning, customer acquisition, customer retention, customer support, responsible gambling, anti-money laundering, front and back-end technology, product development, graphic design, user experience, conversion rate optimisation, casino content, sportsbook management and more.My track record of success has been built on a passion for innovation, a results-driven approach, and an unwavering commitment to excellence. I thrive in a fast-paced, dynamic, challenger environment and have consistently delivered exceptional results in every role I have undertaken. Currently, as the Founder and CEO of Golden Gorilla Media, I continue to provide expert consultancy services to businesses in the online gaming and betting industry, leveraging my extensive experience and network to drive growth, innovation and compliance as a trusted Executive, Consultant and Advisor.

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Mark Good — Chief Commercial Officer (CCO) at Fortuna Gaming Ltd in Newcastle Upon Tyne, GB | Unifers