Mark Godfrey
Director - Strategy, Automotive, Sales Marketing, Brand Pr Esg, U-pull-it Co Uk & Cashforcars Co Uk @Copart Uk Limited
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WORK HISTORY
Director - Strategy, Automotive, Sales Marketing, Brand Pr Esg, U-pull-it Co Uk & Cashforcars Co Uk @Copart Uk Limited
London, GB
Executive leader responsible for business strategy, Automotive Business divisions, Sales, Cash For Cars, PR, Internal Comms and multi-channel CX/UX and Marketing. Full P&L and operational responsibility for driving growth across core B2B and B2C markets including our parts, car buying and automotive services businesses, including our internet based car buying service CashForCars.co.uk. Partnering with Insurers, Finance Co’s, Banks, Contract Hire & Leasing Co’s, Rental, Manufacturers, Dealer Groups, Garages, Breakdown companies and Auction houses to drive returns on their vehicle assets. Driving business growth through operational excellence, sales capabilities, technology, e-commerce, digital marketing and broader CX/UX.#customerfirst #growth.
EDUCATION
CIM | The Chartered Institute of Marketing
FCIM - Fellow Status, Marketing/Marketing Management, General
University of South Wales
BA Hons Mechanical Engineering
SKILLS
ABOUT MARK GODFREY
I am a senior leader with international P&L experience and driving growth through Sales, Marketing, e-commerce, product and brand. I have experience in delivering business growth in PLC and PE environments including regulated industries across a variety of businesses.My career includes senior leadership roles at Copart Inc (Nasdaq:CPRT), Centrica (FTSE CNA), British Gas, The AA, QA (CVC Capital Partners) and Direct Energy in North America, contributing to commercial growth through the leadership and stewardship of sales, marketing, e-commerce, strategy, customer service and commercial product and Bid teams.My #oneteam leadership style is a hallmark of my career, having build and led diverse teams and business units/P&L\'s to Operating Board level. I have a demonstrable track record of delivering both digital transformation and performance led sales and marketing.As a Fellow of the Chartered Institute of Marketing I have successfully scaled and led marketing and digital teams to achieve significant impact on the business and held leadership roles with direct responsibility for developing large scale and geographically spread sales teams. I am adept at stakeholder and matrix management in complex business landscapes, demonstrating and utilising strong communication and influencing skills. In my own entrepreneurial venture as the Managing Director of a digital design agency, I founded, built, and successfully divested my business. This included both onshore and near shore capabilities.Beyond my professional achievements, I have a passion for music and a love of tennis. I thrive on making a difference and helping inspiring teams to deliver their best.
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